Last Updated: September 09, 2015
If you want to pass Google Adwords Display Advanced Certification exam you need to achieve 80% score. Getting 80% score in Google Adwords Display Advertising Advanced exam is not easy especially if you are not prepared. Before attending live Google Adwords Display Advanced Exam you need to do some practice tests. I know there are many Google Adwords experts who don’t need to do these mock tests but the numbers are few! You can count them in general! Nevertheless, there are lots of learners who are searching for google adwords advanced display exam questions and answers to pass Google Adwords Display Advanced exam but unfortunately they are not succeeding due to lack of practice, concentration, patience and tenderness.
For them, in specific -> to help them pass Google AdWords Advanced Display exam, we have created this practice test. Before making this practice test, we read thoroughly Google’s PDF guide and then participated in live Google AdWords Advanced Display certification exam! Wondering did we pass the exam? Of course we did! So please take this practice test seriously!
In live Google AdWords Advanced Display certification exam there will be:
120 minutes to answer
87 questions
80% passing score
1 year validity
Google Adwords Display Advanced Certification Practice Exam - Sample Questions and Answers
Beware! If you take this test exam seriously, you might pass Google Adwords Display Advanced Certification Exam in real!
Congratulations - you have completed Google Adwords Display Advanced Certification Practice Exam - Sample Questions and Answers.
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Question 1 |
A | fixed cost-per-day (CPD) |
B | fixed cost-per-thousand impressions (CPM). |
C | cost-per-thousand impressions (CPM) determined by an auction. |
D | cost-per-day (CPD) determined by an auction. Hint: masthead is not determined by an auction |
Question 2 |
A | the frequency at which an ad is shown for a given user. |
B | the site URL where users have seen their ad. |
C | Internet Protocol (IP) addresses of users who have seen their ad |
D | country of residence of users who have seen their ad |
Question 3 |
A | Frequency Capping |
B | IP Exclusion |
C | Ad Scheduling |
D | Ad Rotation |
Question 4 |
A | Conversion Optimizer. |
B | Ad Scheduling |
C | cost-per-thousand impressions (CPM) bidding |
D | cost-per-day (CPD) |
Question 5 |
A | Before YouTube partner videos that are 10 minutes or longer |
B | Before YouTube partner videos that are 5 minutes or longer |
C | Automatically; and users see 10 seconds of the video and can keep watching or skip it |
D | Automatically; and users see 5 seconds of the video and can keep watching or skip it |
Question 6 |
A | the "conversions" column of the Placement Performance report. |
B | the average cost-per-conversion of the campaign. |
C | the Site Search report within Google Analytics. |
D | their click through rate (CTR) for each placement. |
Question 7 |
A | require that cost-per-thousand impressions (CPM) bidding be used. Hint: cost-per-thousand impressions (CPM) is applicable for image ads but not for video ads |
B | charge an additional fee to serve these ads |
C | display these ads on the Google Search Network. |
D | display these ads on the Google Display Network |
Question 8 |
A | Bi-weekly |
B | Daily |
C | Weekly |
D | Monthly |
Question 9 |
A | The Google Display Network |
B | demographic targeting. |
C | the Search Network |
D | cost-per-thousand impressions (CPM) bidding |
Question 10 |
A | When the surfer falls |
B | When the surfer paddles out to the wave |
C | When the surfer pops up to start riding the wave |
D | When the surfer tries to catch the wave |
Question 11 |
A | True |
B | False |
Question 12 |
A | Measure the number of potential clicks that are associated with ad impressions. |
B | Measure the number of conversions that are associated with ad impressions. |
C | Track the number of users who saw the ad but did not convert. |
D | Track the IP addresses of the users who saw the ad |
Question 13 |
A | Fourteen business days in advance |
B | Two business days in advance |
C | Six business days in advance |
D | Seven business days in advance |
Question 14 |
A | Ad Preview and Diagnosis tool |
B | Display Planner |
C | Display Campaign Optimizer |
D | Google Analytics |
Question 15 |
A | over 100 million |
B | over 1 million |
C | over 5 million |
D | over 10 million |
Question 16 |
A | Separate campaigns allow for more accurate location targeting |
B | Different campaign settings may be more effective on different networks |
C | Higher bids are required to be successful on the Google Display Network. |
D | Lower click through rates (CTRs) on the Google Display Network can negatively affect Quality Score. |
Question 17 |
A | 3rd largest search engine on the web. |
B | 2nd largest search engine on the web. |
C | 5th largest search engine on the web. |
D | largest search engine on the web. |
Question 18 |
A | Choose websites that represent a variety of themes. |
B | Create a campaign for each website. |
C | Set individual bids for each website selected |
D | Set bids at the ad group or campaign levels. |
Question 19 |
A | Mouse over Rate |
B | Transaction rate |
C | AdSense reports in Google Analytics |
D | Funnel Visualization report |
Question 20 |
A | High maximum cost-per-clicks (CPCs) |
B | Fast landing page load time |
C | High maximum cost-per-clicks (CPCs) |
D | High number of impressions |
Question 21 |
A | False |
B | True |
Question 22 |
A | Allow all ad sizes to show on all placements. |
B | Create new display ads that will work well with the ad sizes that are not working properly. |
C | Target placements that only accept ads in the sizes that display the content properly. |
D | Continue to redesign the ad using the Ad gallery until the content appears properly for all desired ad sizes. |
Question 23 |
A | your ads appear to the same person on the Display Network. |
B | your ads appear to users with the same IP address. |
C | your ads appear during the designated days and hours that you set. |
D | your ads appear to the same person on the Search Network. |
Question 24 |
A | Cost-per-impression (CPM) |
B | Cost-per-click (CPC) |
C | Cost-per-view (CPV) |
D | Cost-per-day (CPD) |
Question 25 |
A | Set language targeting options for the campaign containing the ads for the film |
B | Changed the managed placements to Dutch. |
C | Change the AdWords account language setting to Dutch during setup. |
D | Target specific YouTube localized domains e.g. google.nl |
Question 26 |
A | The Quality Scores for the keywords in that ad group. |
B | The Display Network partners on which the ad is eligible to show. |
C | Whether an ad is eligible to enter the ad auction |
D | The Quality Score for the same ad on Google and the Google Search Network. |
Question 27 |
A | Cost-per-interaction (CPI) |
B | Cost-per-click (CPC) |
C | Effective cost-per-thousand impressions (eCPM) |
D | Cost-per-thousand impressions (CPM) |
Question 28 |
A | your ads appear to the same person on the Search Network |
B | your ads appear to users with the same IP address. |
C | your ads appear during the designated days and hours that you set. |
D | your ads appear to the same person on the Display Network. |
Question 29 |
A | Google Adsense |
B | Google Analytics |
C | Ad Planner |
D | Display Planner |
Question 30 |
A | Frequency Capping Hint: Limits the number of times you ad appears to the same person of Display network |
B | Ad Scheduling |
C | Ad Rotation |
D | Bid Optimizer Hint: Bid optimizer can't help in this scenario! |
Question 31 |
A | Teracent |
B | AdWords |
C | The DoubleClick Ad Program |
D | Right Media |
Question 32 |
A | the predicted time when the campaign will deliver all impressions. |
B | the predicted time when the campaign will deliver all clicks. |
C | the percent likelihood the campaign will deliver all impressions booked. |
D | the percent likelihood the campaign will deliver all clicks booked. |
Question 33 |
A | Only cost-per-click (CPC) ads entering the auction. Hint: CPM is missing here! |
B | Only cost-per-thousand impressions (CPM) ads entering the auction. Hint: CPM bidding automatically get an equivalent CPC bid in order to be entered into the auction. |
C | Both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction. Hint: CPM is missing here! |
D | Both CPM and CPC ads entering the auction. |
Question 34 |
A | Cost-per-thousand impressions |
B | Cost per acquisition (CPA) |
C | Effective cost-per-thousand impressions (eCPM) |
D | Cost-per-click (CPC) |
Question 35 |
A | edit and manipulate images and video footage to be used in their display ads |
B | create display ads to be used in any online or offline format |
C | use templates to create display ads at scale |
D | download and edit display ads created by third party developers |
Question 36 |
A | The entire new line of non-stick cookware. |
B | All cookware sold on the site. |
C | All non-stick cookware sold on the site. |
D | A specific pan within the new line. |
Question 37 |
A | Ad Performance |
B | Reach and Frequency |
C | Placement Performance |
D | Impression Share |
Question 38 |
A | Automatically adjust image content based on campaign performance |
B | Ability to extend reach of a display campaign to Google search partners |
C | Automatically create image ads from existing text copy |
D | Ability to choose from pre-existing design templates. |
Question 39 |
A | Cost-per-click (CPC) |
B | Cost-per-impression (CPM) |
C | Cost-per-day (CPD) |
D | Cost-per-view (CPV) |
Question 40 |
A | set expectations for users who are in various stages of the buying cycle |
B | improve the Quality Score of the ad on all Google properties |
C | identify the traffic to your website that was generated by AdWords ads |
D | increase overall impressions for the ad |
Question 41 |
A | Group placements with similar themes into the same ad group |
B | Create a separate ad group for each placement |
C | Group all placements together into a single ad group |
D | Move automatic and managed placements into separate ad groups. |
Question 42 |
A | be resized on the Display Network because it lacks animation elements |
B | perform well on the Display Network because it contains relevant information |
C | perform poorly on the Display Network because it will frustrate users |
D | be disapproved because it mimics a function the ad cannot perform. |
Question 43 |
A | will appear at the top of each page of the website. |
B | can be viewed in the upper portion of the page without scrolling. |
C | will appear anywhere on the front page of the website. |
D | takes up more than 20% of the webpage. |
Question 44 |
A | couple weeks in advance |
B | month in advance |
C | week in advance |
D | couple months in advance |
Question 45 |
A | False |
B | True |
Question 46 |
A | placement-targeted ad will be the only ad to appear in the ad unit |
B | keyword-targeted ad will appear above the placement-targeted ad. |
C | keyword-targeted ad will be the only ad to appear in the ad unit |
D | placement-targeted ad will appear above the keyword-targeted ad |
Question 47 |
A | Frequency capping |
B | Language targeting |
C | Cost-per-click (CPC) bidding |
D | Location targeting |
Question 48 |
A | be using CPM bidding |
B | be using CPC bidding |
C | be opted in Google Search |
D | be opted into YouTube |
Question 49 |
A | Display Campaign Optimizer |
B | Conversion Optimizer |
C | Keyword Planner |
D | Display Planner |
Question 50 |
A | Send a note to [email protected] |
B | Save the edited ad or upload a new ad in AdWords |
C | Click the "re-review display ad" button in AdWords |
D | Click the "re-review text ad" button in AdWords |
Question 51 |
A | 2-3 days |
B | 2-3 weeks |
C | 2 months |
D | 1 month |
Question 52 |
A | Sell more products or services |
B | Engage with customers |
C | Build customer loyalty |
D | Get more impressions and clicks |
Question 53 |
A | There was an increase in searches performed on Google on keywords that Kathleen has placed bids. Hint: Kathleen is an advertiser concerned the traffic fluctuations from her campaign she created through AdWords for Video. She didn't create search campaigns. Here, Google search is not relevant. |
B | Kathleen's "Display campaign" hit the daily budget. Hint: If daily budget exceeds, campaign will not show the ads and thus there will be traffic fluctuations! |
C | The Quality Score of the campaign has increased. Hint: There is no "Quality Score" column for the campaigns yet. |
D | User behavior has changed on the videos or channel being targeted. |
Question 54 |
A | use an opening image that feels commercial |
B | use a call-to-action in the opening image |
C | save the key message until the last 10 seconds of the video |
D | keep the video to around 4 minutes |
Question 55 |
A | Can fill in the gaps of niche and mass-marketed sites using AdWords targeting options. |
B | Offer the ability to infinitely loop animated image ads. Hint: Loop animated image ads are not allowed in Google |
C | Will show on all ad networks and will reinforce the advertiser's message |
D | Can appear multiple times on a page to reinforce the advertiser's message. |
Question 56 |
A | YouTube hompage |
B | Watch pages
|
C | Event pages |
D | Contest pages |
Question 57 |
A | Homepage Expandable Masthead Unit |
B | InVideo Ads |
C | TrueView Video Ads |
D | Homepage Masthead Unit |
Question 58 |
A | Quality Score of keywords across all campaigns and all ad groups |
B | CTR of the ad and the relevance of the ad and keywords to the publisher's site |
C | Quality Score of all campaigns and regional targeting settings |
D | clickthrough rate (CTR) of all keywords across the entire account and the relevance of the ad text and keywords to the advertiser's landing page |
Question 59 |
A | Conversions |
B | Impressions |
C | Click through Rate (CTR) |
D | Clicks |
Question 60 |
A | the tools available to optimize the campaign. |
B | the advertiser's goals. |
C | the tools available to build a display ad. |
D | the advertiser's daily budget. |
Question 61 |
A | Keyword Report |
B | Campaign Report |
C | Placement Report |
D | Adsense Report |
Question 62 |
A | True |
B | False |
Question 63 |
A | Consistent performance from day-to-day |
B | Higher click through rates (CTR) than on Google Search Hint: You can't get high click through rates (CTR) with Google Display campaigns. |
C | Expansive network of diverse sites |
D | Accurate forecasts of clicks and impressions Hint: Many websites marked this right but it's wrong! When branding is your main goal you normally don't care about the forecast! |
Question 64 |
A | use the AdWords for Video Tool. |
B | add a click-to-play video ad to the campaign. |
C | target the Search Network. |
D | dd the keyword "video" to the campaign. |
Question 65 |
A | Text Ads |
B | Videos Ads |
C | Image Ads |
D | Rich Media Ads |
Question 66 |
A | improves for that placement because the cost-per-thousand impressions (CPM) bid decreases |
B | is not affected because the clicks are automatically filtered out by Google's Invalid Click technology. |
C | is not affected because CTR is not a factor with CPM bidding |
D | improves for that placement because the clickthrough rate (CTR) increases |
Question 67 |
A | Conversion Rate |
B | Clicks and Impressions |
C | Cost-per-conversion |
D | Reach and Frequency |
Question 68 |
A | clicks for all users |
B | impressions for a unique user |
C | impressions for all users |
D | clicks for a unique user |
Question 69 |
A | It ensures maximum coverage, as some publishers do not accept all ad formats |
B | Image ads do not perform as well on the Google Display Network. |
C | Text ads do not perform as well on the Google Display Network |
D | It ensures one of the ad formats will win the auction and show on a publisher site |
Question 70 |
A | Create a campaign that targets other video sites on the Google Display Network. |
B | Select youtube.com or specific sections within YouTube where the ads will appear. |
C | Select specific user-generated content on YouTube where the ads will appear. |
D | Create a 160x600 ad and add YouTube specific keywords to the ad group. |
Question 71 |
A | Interest Category Targeting |
B | Placement Targeting |
C | Remarketing |
D | Topic Targeting |
Question 72 |
A | by requesting it from AdSense Hint: Are you serious? There is no function of adsense here! |
B | by logging into AdWords for Video. Hint: This is not possible yet! |
C | by logging into YouTube. Hint: Really? Have you ever seen it? |
D | by requesting it from the Google representative. |
Question 73 |
A | give Google the ability to select placements for them and set industry appropriate bids |
B | target relevant placements across the entire Google Display Network based on their keyword lists. |
C | exclude a specific ad unit on a network page where there are multiple ad units |
D | bid differently for specific placements on the Google Display Network |
Question 74 |
A | Add a visible display URL. |
B | Create a text-heavy ad. |
C | Use multiple, small images. |
D | Use the same template for all ads. |
Question 75 |
A | Build customer loyalty |
B | Get more impressions and clicks |
C | Engage with customers |
D | Sell more products or services |
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