Last Updated: September 09, 2015
If you want to pass Google Adwords Display Advanced Certification exam you need to achieve 80% score. Getting 80% score in Google Adwords Display Advertising Advanced exam is not easy especially if you are not prepared. Before attending live Google Adwords Display Advanced Exam you need to do some practice tests. I know there are many Google Adwords experts who don’t need to do these mock tests but the numbers are few! You can count them in general! Nevertheless, there are lots of learners who are searching for google adwords advanced display exam questions and answers to pass Google Adwords Display Advanced exam but unfortunately they are not succeeding due to lack of practice, concentration, patience and tenderness.
For them, in specific -> to help them pass Google AdWords Advanced Display exam, we have created this practice test. Before making this practice test, we read thoroughly Google’s PDF guide and then participated in live Google AdWords Advanced Display certification exam! Wondering did we pass the exam? Of course we did! So please take this practice test seriously!
In live Google AdWords Advanced Display certification exam there will be:
120 minutes to answer
87 questions
80% passing score
1 year validity
Google Adwords Display Advanced Certification Practice Exam - Sample Questions and Answers
Beware! If you take this test exam seriously, you might pass Google Adwords Display Advanced Certification Exam in real!
Congratulations - you have completed Google Adwords Display Advanced Certification Practice Exam - Sample Questions and Answers.
You scored %%SCORE%% out of %%TOTAL%%.
Your performance has been rated as %%RATING%%
Question 1 |
A | When the surfer tries to catch the wave |
B | When the surfer pops up to start riding the wave |
C | When the surfer paddles out to the wave |
D | When the surfer falls |
Question 2 |
A | by requesting it from the Google representative. |
B | by logging into YouTube. Hint: Really? Have you ever seen it? |
C | by requesting it from AdSense Hint: Are you serious? There is no function of adsense here! |
D | by logging into AdWords for Video. Hint: This is not possible yet! |
Question 3 |
A | True |
B | False |
Question 4 |
A | The Quality Score of the campaign has increased. Hint: There is no "Quality Score" column for the campaigns yet. |
B | There was an increase in searches performed on Google on keywords that Kathleen has placed bids. Hint: Kathleen is an advertiser concerned the traffic fluctuations from her campaign she created through AdWords for Video. She didn't create search campaigns. Here, Google search is not relevant. |
C | Kathleen's "Display campaign" hit the daily budget. Hint: If daily budget exceeds, campaign will not show the ads and thus there will be traffic fluctuations! |
D | User behavior has changed on the videos or channel being targeted. |
Question 5 |
A | exclude a specific ad unit on a network page where there are multiple ad units |
B | bid differently for specific placements on the Google Display Network |
C | give Google the ability to select placements for them and set industry appropriate bids |
D | target relevant placements across the entire Google Display Network based on their keyword lists. |
Question 6 |
A | placement-targeted ad will appear above the keyword-targeted ad |
B | placement-targeted ad will be the only ad to appear in the ad unit |
C | keyword-targeted ad will appear above the placement-targeted ad. |
D | keyword-targeted ad will be the only ad to appear in the ad unit |
Question 7 |
A | Ad Preview and Diagnosis tool |
B | Google Analytics |
C | Display Planner |
D | Display Campaign Optimizer |
Question 8 |
A | over 1 million |
B | over 5 million |
C | over 100 million |
D | over 10 million |
Question 9 |
A | Create new display ads that will work well with the ad sizes that are not working properly. |
B | Allow all ad sizes to show on all placements. |
C | Target placements that only accept ads in the sizes that display the content properly. |
D | Continue to redesign the ad using the Ad gallery until the content appears properly for all desired ad sizes. |
Question 10 |
A | Two business days in advance |
B | Seven business days in advance |
C | Six business days in advance |
D | Fourteen business days in advance |
Question 11 |
A | It ensures maximum coverage, as some publishers do not accept all ad formats |
B | Text ads do not perform as well on the Google Display Network |
C | Image ads do not perform as well on the Google Display Network. |
D | It ensures one of the ad formats will win the auction and show on a publisher site |
Question 12 |
A | False |
B | True |
Question 13 |
A | improves for that placement because the cost-per-thousand impressions (CPM) bid decreases |
B | improves for that placement because the clickthrough rate (CTR) increases |
C | is not affected because the clicks are automatically filtered out by Google's Invalid Click technology. |
D | is not affected because CTR is not a factor with CPM bidding |
Question 14 |
A | Consistent performance from day-to-day |
B | Higher click through rates (CTR) than on Google Search Hint: You can't get high click through rates (CTR) with Google Display campaigns. |
C | Accurate forecasts of clicks and impressions Hint: Many websites marked this right but it's wrong! When branding is your main goal you normally don't care about the forecast! |
D | Expansive network of diverse sites |
Question 15 |
A | clickthrough rate (CTR) of all keywords across the entire account and the relevance of the ad text and keywords to the advertiser's landing page |
B | CTR of the ad and the relevance of the ad and keywords to the publisher's site |
C | Quality Score of keywords across all campaigns and all ad groups |
D | Quality Score of all campaigns and regional targeting settings |
Question 16 |
A | Topic Targeting |
B | Remarketing |
C | Placement Targeting |
D | Interest Category Targeting |
Question 17 |
A | The Display Network partners on which the ad is eligible to show. |
B | Whether an ad is eligible to enter the ad auction |
C | The Quality Score for the same ad on Google and the Google Search Network. |
D | The Quality Scores for the keywords in that ad group. |
Question 18 |
A | takes up more than 20% of the webpage. |
B | will appear at the top of each page of the website. |
C | can be viewed in the upper portion of the page without scrolling. |
D | will appear anywhere on the front page of the website. |
Question 19 |
A | Only cost-per-thousand impressions (CPM) ads entering the auction. Hint: CPM bidding automatically get an equivalent CPC bid in order to be entered into the auction. |
B | Both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction. Hint: CPM is missing here! |
C | Only cost-per-click (CPC) ads entering the auction. Hint: CPM is missing here! |
D | Both CPM and CPC ads entering the auction. |
Question 20 |
A | Weekly |
B | Bi-weekly |
C | Daily |
D | Monthly |
Question 21 |
A | Target specific YouTube localized domains e.g. google.nl |
B | Change the AdWords account language setting to Dutch during setup. |
C | Changed the managed placements to Dutch. |
D | Set language targeting options for the campaign containing the ads for the film |
Question 22 |
A | Text Ads |
B | Image Ads |
C | Videos Ads |
D | Rich Media Ads |
Question 23 |
A | Frequency Capping Hint: Limits the number of times you ad appears to the same person of Display network |
B | Ad Scheduling |
C | Bid Optimizer Hint: Bid optimizer can't help in this scenario! |
D | Ad Rotation |
Question 24 |
A | cost-per-thousand impressions (CPM) bidding |
B | cost-per-day (CPD) |
C | Conversion Optimizer. |
D | Ad Scheduling |
Question 25 |
A | Ad Scheduling |
B | IP Exclusion |
C | Frequency Capping |
D | Ad Rotation |
Question 26 |
A | Conversion Rate |
B | Cost-per-conversion |
C | Reach and Frequency |
D | Clicks and Impressions |
Question 27 |
A | set expectations for users who are in various stages of the buying cycle |
B | improve the Quality Score of the ad on all Google properties |
C | identify the traffic to your website that was generated by AdWords ads |
D | increase overall impressions for the ad |
Question 28 |
A | Measure the number of conversions that are associated with ad impressions. |
B | Track the number of users who saw the ad but did not convert. |
C | Measure the number of potential clicks that are associated with ad impressions. |
D | Track the IP addresses of the users who saw the ad |
Question 29 |
A | Ability to extend reach of a display campaign to Google search partners |
B | Automatically create image ads from existing text copy |
C | Automatically adjust image content based on campaign performance |
D | Ability to choose from pre-existing design templates. |
Question 30 |
A | Ad Planner |
B | Google Analytics |
C | Google Adsense |
D | Display Planner |
Question 31 |
A | the frequency at which an ad is shown for a given user. |
B | country of residence of users who have seen their ad |
C | Internet Protocol (IP) addresses of users who have seen their ad |
D | the site URL where users have seen their ad. |
Question 32 |
A | Effective cost-per-thousand impressions (eCPM) |
B | Cost-per-thousand impressions |
C | Cost-per-click (CPC) |
D | Cost per acquisition (CPA) |
Question 33 |
A | your ads appear to the same person on the Search Network. |
B | your ads appear during the designated days and hours that you set. |
C | your ads appear to users with the same IP address. |
D | your ads appear to the same person on the Display Network. |
Question 34 |
A | YouTube hompage |
B | Contest pages |
C | Event pages |
D | Watch pages
|
Question 35 |
A | AdSense reports in Google Analytics |
B | Mouse over Rate |
C | Funnel Visualization report |
D | Transaction rate |
Question 36 |
A | Cost-per-click (CPC) |
B | Cost-per-thousand impressions (CPM) |
C | Cost-per-interaction (CPI) |
D | Effective cost-per-thousand impressions (eCPM) |
Question 37 |
A | add a click-to-play video ad to the campaign. |
B | dd the keyword "video" to the campaign. |
C | use the AdWords for Video Tool. |
D | target the Search Network. |
Question 38 |
A | fixed cost-per-day (CPD) |
B | cost-per-thousand impressions (CPM) determined by an auction. |
C | cost-per-day (CPD) determined by an auction. Hint: masthead is not determined by an auction |
D | fixed cost-per-thousand impressions (CPM). |
Question 39 |
A | be opted into YouTube |
B | be using CPC bidding |
C | be using CPM bidding |
D | be opted in Google Search |
Question 40 |
A | largest search engine on the web. |
B | 5th largest search engine on the web. |
C | 3rd largest search engine on the web. |
D | 2nd largest search engine on the web. |
Question 41 |
A | All cookware sold on the site. |
B | A specific pan within the new line. |
C | The entire new line of non-stick cookware. |
D | All non-stick cookware sold on the site. |
Question 42 |
A | Conversion Optimizer |
B | Display Campaign Optimizer |
C | Keyword Planner |
D | Display Planner |
Question 43 |
A | the tools available to optimize the campaign. |
B | the advertiser's daily budget. |
C | the tools available to build a display ad. |
D | the advertiser's goals. |
Question 44 |
A | save the key message until the last 10 seconds of the video |
B | keep the video to around 4 minutes |
C | use an opening image that feels commercial |
D | use a call-to-action in the opening image |
Question 45 |
A | Sell more products or services |
B | Get more impressions and clicks |
C | Engage with customers |
D | Build customer loyalty |
Question 46 |
A | Choose websites that represent a variety of themes. |
B | Create a campaign for each website. |
C | Set bids at the ad group or campaign levels. |
D | Set individual bids for each website selected |
Question 47 |
A | Homepage Masthead Unit |
B | TrueView Video Ads |
C | InVideo Ads |
D | Homepage Expandable Masthead Unit |
Question 48 |
A | the "conversions" column of the Placement Performance report. |
B | the Site Search report within Google Analytics. |
C | the average cost-per-conversion of the campaign. |
D | their click through rate (CTR) for each placement. |
Question 49 |
A | Cost-per-day (CPD) |
B | Cost-per-view (CPV) |
C | Cost-per-click (CPC) |
D | Cost-per-impression (CPM) |
Question 50 |
A | Will show on all ad networks and will reinforce the advertiser's message |
B | Can appear multiple times on a page to reinforce the advertiser's message. |
C | Can fill in the gaps of niche and mass-marketed sites using AdWords targeting options. |
D | Offer the ability to infinitely loop animated image ads. Hint: Loop animated image ads are not allowed in Google |
Question 51 |
A | 2-3 weeks |
B | 2-3 days |
C | 2 months |
D | 1 month |
Question 52 |
A | clicks for a unique user |
B | impressions for a unique user |
C | clicks for all users |
D | impressions for all users |
Question 53 |
A | Click the "re-review display ad" button in AdWords |
B | Save the edited ad or upload a new ad in AdWords |
C | Send a note to adwords-support@google.com |
D | Click the "re-review text ad" button in AdWords |
Question 54 |
A | Adsense Report |
B | Keyword Report |
C | Placement Report |
D | Campaign Report |
Question 55 |
A | the percent likelihood the campaign will deliver all impressions booked. |
B | the predicted time when the campaign will deliver all impressions. |
C | the percent likelihood the campaign will deliver all clicks booked. |
D | the predicted time when the campaign will deliver all clicks. |
Question 56 |
A | Create a campaign that targets other video sites on the Google Display Network. |
B | Create a 160x600 ad and add YouTube specific keywords to the ad group. |
C | Select youtube.com or specific sections within YouTube where the ads will appear. |
D | Select specific user-generated content on YouTube where the ads will appear. |
Question 57 |
A | your ads appear during the designated days and hours that you set. |
B | your ads appear to the same person on the Search Network |
C | your ads appear to the same person on the Display Network. |
D | your ads appear to users with the same IP address. |
Question 58 |
A | Before YouTube partner videos that are 10 minutes or longer |
B | Automatically; and users see 5 seconds of the video and can keep watching or skip it |
C | Automatically; and users see 10 seconds of the video and can keep watching or skip it |
D | Before YouTube partner videos that are 5 minutes or longer |
Question 59 |
A | Cost-per-impression (CPM) |
B | Cost-per-view (CPV) |
C | Cost-per-click (CPC) |
D | Cost-per-day (CPD) |
Question 60 |
A | Conversions |
B | Clicks |
C | Click through Rate (CTR) |
D | Impressions |
Question 61 |
A | Different campaign settings may be more effective on different networks |
B | Separate campaigns allow for more accurate location targeting |
C | Higher bids are required to be successful on the Google Display Network. |
D | Lower click through rates (CTRs) on the Google Display Network can negatively affect Quality Score. |
Question 62 |
A | True |
B | False |
Question 63 |
A | Cost-per-click (CPC) bidding |
B | Frequency capping |
C | Language targeting |
D | Location targeting |
Question 64 |
A | High maximum cost-per-clicks (CPCs) |
B | High maximum cost-per-clicks (CPCs) |
C | High number of impressions |
D | Fast landing page load time |
Question 65 |
A | Placement Performance |
B | Reach and Frequency |
C | Impression Share |
D | Ad Performance |
Question 66 |
A | Build customer loyalty |
B | Engage with customers |
C | Sell more products or services |
D | Get more impressions and clicks |
Question 67 |
A | Create a separate ad group for each placement |
B | Group all placements together into a single ad group |
C | Move automatic and managed placements into separate ad groups. |
D | Group placements with similar themes into the same ad group |
Question 68 |
A | couple weeks in advance |
B | couple months in advance |
C | month in advance |
D | week in advance |
Question 69 |
A | edit and manipulate images and video footage to be used in their display ads |
B | create display ads to be used in any online or offline format |
C | download and edit display ads created by third party developers |
D | use templates to create display ads at scale |
Question 70 |
A | perform well on the Display Network because it contains relevant information |
B | be disapproved because it mimics a function the ad cannot perform. |
C | be resized on the Display Network because it lacks animation elements |
D | perform poorly on the Display Network because it will frustrate users |
Question 71 |
A | charge an additional fee to serve these ads |
B | display these ads on the Google Display Network |
C | require that cost-per-thousand impressions (CPM) bidding be used. Hint: cost-per-thousand impressions (CPM) is applicable for image ads but not for video ads |
D | display these ads on the Google Search Network. |
Question 72 |
A | True |
B | False |
Question 73 |
A | The DoubleClick Ad Program |
B | Right Media |
C | Teracent |
D | AdWords |
Question 74 |
A | Create a text-heavy ad. |
B | Use multiple, small images. |
C | Add a visible display URL. |
D | Use the same template for all ads. |
Question 75 |
A | the Search Network |
B | The Google Display Network |
C | demographic targeting. |
D | cost-per-thousand impressions (CPM) bidding |
← |
List |
→ |
1 | 2 | 3 | 4 | 5 |
6 | 7 | 8 | 9 | 10 |
11 | 12 | 13 | 14 | 15 |
16 | 17 | 18 | 19 | 20 |
21 | 22 | 23 | 24 | 25 |
26 | 27 | 28 | 29 | 30 |
31 | 32 | 33 | 34 | 35 |
36 | 37 | 38 | 39 | 40 |
41 | 42 | 43 | 44 | 45 |
46 | 47 | 48 | 49 | 50 |
51 | 52 | 53 | 54 | 55 |
56 | 57 | 58 | 59 | 60 |
61 | 62 | 63 | 64 | 65 |
66 | 67 | 68 | 69 | 70 |
71 | 72 | 73 | 74 | 75 |
End |
Its so frustrating to see the amount of writers and SEO professionals who have no experience. Shared this to my Twitter, very useful!
thanks, this is an important demo for the real exam
I pay a quick visit each day a few web pages and sites to read posts, but this web site offers quality based articles.
Thank you for your compliment.
I am rᥱgular visitor, how are you everybody?
Tһis article pоsted at this ѕite is in fact pleasant.