Last Updated: September 09, 2015
If you want to pass Google Adwords Display Advanced Certification exam you need to achieve 80% score. Getting 80% score in Google Adwords Display Advertising Advanced exam is not easy especially if you are not prepared. Before attending live Google Adwords Display Advanced Exam you need to do some practice tests. I know there are many Google Adwords experts who don’t need to do these mock tests but the numbers are few! You can count them in general! Nevertheless, there are lots of learners who are searching for google adwords advanced display exam questions and answers to pass Google Adwords Display Advanced exam but unfortunately they are not succeeding due to lack of practice, concentration, patience and tenderness.
For them, in specific -> to help them pass Google AdWords Advanced Display exam, we have created this practice test. Before making this practice test, we read thoroughly Google’s PDF guide and then participated in live Google AdWords Advanced Display certification exam! Wondering did we pass the exam? Of course we did! So please take this practice test seriously!
In live Google AdWords Advanced Display certification exam there will be:
120 minutes to answer
87 questions
80% passing score
1 year validity
Google Adwords Display Advanced Certification Practice Exam - Sample Questions and Answers
Beware! If you take this test exam seriously, you might pass Google Adwords Display Advanced Certification Exam in real!
Congratulations - you have completed Google Adwords Display Advanced Certification Practice Exam - Sample Questions and Answers.
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Question 1 |
A | Separate campaigns allow for more accurate location targeting |
B | Different campaign settings may be more effective on different networks |
C | Lower click through rates (CTRs) on the Google Display Network can negatively affect Quality Score. |
D | Higher bids are required to be successful on the Google Display Network. |
Question 2 |
A | the "conversions" column of the Placement Performance report. |
B | the Site Search report within Google Analytics. |
C | their click through rate (CTR) for each placement. |
D | the average cost-per-conversion of the campaign. |
Question 3 |
A | Display Campaign Optimizer |
B | Ad Preview and Diagnosis tool |
C | Google Analytics |
D | Display Planner |
Question 4 |
A | cost-per-thousand impressions (CPM) bidding |
B | demographic targeting. |
C | The Google Display Network |
D | the Search Network |
Question 5 |
A | Homepage Masthead Unit |
B | InVideo Ads |
C | Homepage Expandable Masthead Unit |
D | TrueView Video Ads |
Question 6 |
A | Click through Rate (CTR) |
B | Conversions |
C | Impressions |
D | Clicks |
Question 7 |
A | placement-targeted ad will be the only ad to appear in the ad unit |
B | keyword-targeted ad will appear above the placement-targeted ad. |
C | keyword-targeted ad will be the only ad to appear in the ad unit |
D | placement-targeted ad will appear above the keyword-targeted ad |
Question 8 |
A | Location targeting |
B | Cost-per-click (CPC) bidding |
C | Language targeting |
D | Frequency capping |
Question 9 |
A | Track the IP addresses of the users who saw the ad |
B | Measure the number of potential clicks that are associated with ad impressions. |
C | Track the number of users who saw the ad but did not convert. |
D | Measure the number of conversions that are associated with ad impressions. |
Question 10 |
A | Offer the ability to infinitely loop animated image ads. Hint: Loop animated image ads are not allowed in Google |
B | Can fill in the gaps of niche and mass-marketed sites using AdWords targeting options. |
C | Will show on all ad networks and will reinforce the advertiser's message |
D | Can appear multiple times on a page to reinforce the advertiser's message. |
Question 11 |
A | YouTube hompage |
B | Event pages |
C | Contest pages |
D | Watch pages
|
Question 12 |
A | Send a note to adwords-support@google.com |
B | Click the "re-review text ad" button in AdWords |
C | Save the edited ad or upload a new ad in AdWords |
D | Click the "re-review display ad" button in AdWords |
Question 13 |
A | Monthly |
B | Daily |
C | Weekly |
D | Bi-weekly |
Question 14 |
A | When the surfer pops up to start riding the wave |
B | When the surfer falls |
C | When the surfer tries to catch the wave |
D | When the surfer paddles out to the wave |
Question 15 |
A | False |
B | True |
Question 16 |
A | Ad Planner |
B | Google Adsense |
C | Display Planner |
D | Google Analytics |
Question 17 |
A | False |
B | True |
Question 18 |
A | clickthrough rate (CTR) of all keywords across the entire account and the relevance of the ad text and keywords to the advertiser's landing page |
B | Quality Score of keywords across all campaigns and all ad groups |
C | CTR of the ad and the relevance of the ad and keywords to the publisher's site |
D | Quality Score of all campaigns and regional targeting settings |
Question 19 |
A | is not affected because CTR is not a factor with CPM bidding |
B | improves for that placement because the clickthrough rate (CTR) increases |
C | improves for that placement because the cost-per-thousand impressions (CPM) bid decreases |
D | is not affected because the clicks are automatically filtered out by Google's Invalid Click technology. |
Question 20 |
A | Only cost-per-click (CPC) ads entering the auction. Hint: CPM is missing here! |
B | Only cost-per-thousand impressions (CPM) ads entering the auction. Hint: CPM bidding automatically get an equivalent CPC bid in order to be entered into the auction. |
C | Both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction. Hint: CPM is missing here! |
D | Both CPM and CPC ads entering the auction. |
Question 21 |
A | Automatically; and users see 5 seconds of the video and can keep watching or skip it |
B | Automatically; and users see 10 seconds of the video and can keep watching or skip it |
C | Before YouTube partner videos that are 5 minutes or longer |
D | Before YouTube partner videos that are 10 minutes or longer |
Question 22 |
A | fixed cost-per-thousand impressions (CPM). |
B | cost-per-day (CPD) determined by an auction. Hint: masthead is not determined by an auction |
C | cost-per-thousand impressions (CPM) determined by an auction. |
D | fixed cost-per-day (CPD) |
Question 23 |
A | Ad Scheduling |
B | Ad Rotation |
C | Frequency Capping |
D | IP Exclusion |
Question 24 |
A | The Quality Score for the same ad on Google and the Google Search Network. |
B | The Display Network partners on which the ad is eligible to show. |
C | The Quality Scores for the keywords in that ad group. |
D | Whether an ad is eligible to enter the ad auction |
Question 25 |
A | the predicted time when the campaign will deliver all clicks. |
B | the percent likelihood the campaign will deliver all clicks booked. |
C | the predicted time when the campaign will deliver all impressions. |
D | the percent likelihood the campaign will deliver all impressions booked. |
Question 26 |
A | the frequency at which an ad is shown for a given user. |
B | the site URL where users have seen their ad. |
C | Internet Protocol (IP) addresses of users who have seen their ad |
D | country of residence of users who have seen their ad |
Question 27 |
A | use the AdWords for Video Tool. |
B | dd the keyword "video" to the campaign. |
C | target the Search Network. |
D | add a click-to-play video ad to the campaign. |
Question 28 |
A | AdWords |
B | The DoubleClick Ad Program |
C | Teracent |
D | Right Media |
Question 29 |
A | Mouse over Rate |
B | AdSense reports in Google Analytics |
C | Transaction rate |
D | Funnel Visualization report |
Question 30 |
A | Cost-per-impression (CPM) |
B | Cost-per-day (CPD) |
C | Cost-per-view (CPV) |
D | Cost-per-click (CPC) |
Question 31 |
A | charge an additional fee to serve these ads |
B | require that cost-per-thousand impressions (CPM) bidding be used. Hint: cost-per-thousand impressions (CPM) is applicable for image ads but not for video ads |
C | display these ads on the Google Search Network. |
D | display these ads on the Google Display Network |
Question 32 |
A | Ad Scheduling |
B | cost-per-thousand impressions (CPM) bidding |
C | Conversion Optimizer. |
D | cost-per-day (CPD) |
Question 33 |
A | Cost-per-impression (CPM) |
B | Cost-per-view (CPV) |
C | Cost-per-day (CPD) |
D | Cost-per-click (CPC) |
Question 34 |
A | Add a visible display URL. |
B | Create a text-heavy ad. |
C | Use multiple, small images. |
D | Use the same template for all ads. |
Question 35 |
A | be using CPC bidding |
B | be using CPM bidding |
C | be opted in Google Search |
D | be opted into YouTube |
Question 36 |
A | Bid Optimizer Hint: Bid optimizer can't help in this scenario! |
B | Ad Scheduling |
C | Ad Rotation |
D | Frequency Capping Hint: Limits the number of times you ad appears to the same person of Display network |
Question 37 |
A | There was an increase in searches performed on Google on keywords that Kathleen has placed bids. Hint: Kathleen is an advertiser concerned the traffic fluctuations from her campaign she created through AdWords for Video. She didn't create search campaigns. Here, Google search is not relevant. |
B | The Quality Score of the campaign has increased. Hint: There is no "Quality Score" column for the campaigns yet. |
C | User behavior has changed on the videos or channel being targeted. |
D | Kathleen's "Display campaign" hit the daily budget. Hint: If daily budget exceeds, campaign will not show the ads and thus there will be traffic fluctuations! |
Question 38 |
A | Engage with customers |
B | Sell more products or services |
C | Build customer loyalty |
D | Get more impressions and clicks |
Question 39 |
A | Create new display ads that will work well with the ad sizes that are not working properly. |
B | Target placements that only accept ads in the sizes that display the content properly. |
C | Continue to redesign the ad using the Ad gallery until the content appears properly for all desired ad sizes. |
D | Allow all ad sizes to show on all placements. |
Question 40 |
A | Cost-per-click (CPC) |
B | Effective cost-per-thousand impressions (eCPM) |
C | Cost-per-thousand impressions |
D | Cost per acquisition (CPA) |
Question 41 |
A | All cookware sold on the site. |
B | The entire new line of non-stick cookware. |
C | A specific pan within the new line. |
D | All non-stick cookware sold on the site. |
Question 42 |
A | 1 month |
B | 2-3 days |
C | 2-3 weeks |
D | 2 months |
Question 43 |
A | Conversion Rate |
B | Cost-per-conversion |
C | Clicks and Impressions |
D | Reach and Frequency |
Question 44 |
A | Create a campaign for each website. |
B | Set bids at the ad group or campaign levels. |
C | Choose websites that represent a variety of themes. |
D | Set individual bids for each website selected |
Question 45 |
A | Automatically create image ads from existing text copy |
B | Ability to extend reach of a display campaign to Google search partners |
C | Automatically adjust image content based on campaign performance |
D | Ability to choose from pre-existing design templates. |
Question 46 |
A | High maximum cost-per-clicks (CPCs) |
B | High number of impressions |
C | Fast landing page load time |
D | High maximum cost-per-clicks (CPCs) |
Question 47 |
A | Six business days in advance |
B | Two business days in advance |
C | Seven business days in advance |
D | Fourteen business days in advance |
Question 48 |
A | It ensures maximum coverage, as some publishers do not accept all ad formats |
B | It ensures one of the ad formats will win the auction and show on a publisher site |
C | Image ads do not perform as well on the Google Display Network. |
D | Text ads do not perform as well on the Google Display Network |
Question 49 |
A | Placement Targeting |
B | Topic Targeting |
C | Remarketing |
D | Interest Category Targeting |
Question 50 |
A | impressions for a unique user |
B | impressions for all users |
C | clicks for all users |
D | clicks for a unique user |
Question 51 |
A | create display ads to be used in any online or offline format |
B | use templates to create display ads at scale |
C | edit and manipulate images and video footage to be used in their display ads |
D | download and edit display ads created by third party developers |
Question 52 |
A | identify the traffic to your website that was generated by AdWords ads |
B | set expectations for users who are in various stages of the buying cycle |
C | increase overall impressions for the ad |
D | improve the Quality Score of the ad on all Google properties |
Question 53 |
A | Target specific YouTube localized domains e.g. google.nl |
B | Changed the managed placements to Dutch. |
C | Change the AdWords account language setting to Dutch during setup. |
D | Set language targeting options for the campaign containing the ads for the film |
Question 54 |
A | True |
B | False |
Question 55 |
A | couple weeks in advance |
B | week in advance |
C | couple months in advance |
D | month in advance |
Question 56 |
A | Build customer loyalty |
B | Get more impressions and clicks |
C | Engage with customers |
D | Sell more products or services |
Question 57 |
A | the tools available to build a display ad. |
B | the advertiser's daily budget. |
C | the tools available to optimize the campaign. |
D | the advertiser's goals. |
Question 58 |
A | your ads appear during the designated days and hours that you set. |
B | your ads appear to users with the same IP address. |
C | your ads appear to the same person on the Display Network. |
D | your ads appear to the same person on the Search Network. |
Question 59 |
A | your ads appear during the designated days and hours that you set. |
B | your ads appear to the same person on the Search Network |
C | your ads appear to the same person on the Display Network. |
D | your ads appear to users with the same IP address. |
Question 60 |
A | Campaign Report |
B | Adsense Report |
C | Placement Report |
D | Keyword Report |
Question 61 |
A | Consistent performance from day-to-day |
B | Accurate forecasts of clicks and impressions Hint: Many websites marked this right but it's wrong! When branding is your main goal you normally don't care about the forecast! |
C | Expansive network of diverse sites |
D | Higher click through rates (CTR) than on Google Search Hint: You can't get high click through rates (CTR) with Google Display campaigns. |
Question 62 |
A | over 100 million |
B | over 1 million |
C | over 5 million |
D | over 10 million |
Question 63 |
A | will appear at the top of each page of the website. |
B | takes up more than 20% of the webpage. |
C | can be viewed in the upper portion of the page without scrolling. |
D | will appear anywhere on the front page of the website. |
Question 64 |
A | False |
B | True |
Question 65 |
A | Videos Ads |
B | Text Ads |
C | Rich Media Ads |
D | Image Ads |
Question 66 |
A | Placement Performance |
B | Reach and Frequency |
C | Impression Share |
D | Ad Performance |
Question 67 |
A | Create a separate ad group for each placement |
B | Group placements with similar themes into the same ad group |
C | Group all placements together into a single ad group |
D | Move automatic and managed placements into separate ad groups. |
Question 68 |
A | be resized on the Display Network because it lacks animation elements |
B | perform well on the Display Network because it contains relevant information |
C | perform poorly on the Display Network because it will frustrate users |
D | be disapproved because it mimics a function the ad cannot perform. |
Question 69 |
A | give Google the ability to select placements for them and set industry appropriate bids |
B | exclude a specific ad unit on a network page where there are multiple ad units |
C | target relevant placements across the entire Google Display Network based on their keyword lists. |
D | bid differently for specific placements on the Google Display Network |
Question 70 |
A | save the key message until the last 10 seconds of the video |
B | use an opening image that feels commercial |
C | keep the video to around 4 minutes |
D | use a call-to-action in the opening image |
Question 71 |
A | Conversion Optimizer |
B | Display Campaign Optimizer |
C | Display Planner |
D | Keyword Planner |
Question 72 |
A | Cost-per-thousand impressions (CPM) |
B | Effective cost-per-thousand impressions (eCPM) |
C | Cost-per-click (CPC) |
D | Cost-per-interaction (CPI) |
Question 73 |
A | Create a 160x600 ad and add YouTube specific keywords to the ad group. |
B | Select youtube.com or specific sections within YouTube where the ads will appear. |
C | Create a campaign that targets other video sites on the Google Display Network. |
D | Select specific user-generated content on YouTube where the ads will appear. |
Question 74 |
A | largest search engine on the web. |
B | 5th largest search engine on the web. |
C | 3rd largest search engine on the web. |
D | 2nd largest search engine on the web. |
Question 75 |
A | by requesting it from the Google representative. |
B | by logging into AdWords for Video. Hint: This is not possible yet! |
C | by requesting it from AdSense Hint: Are you serious? There is no function of adsense here! |
D | by logging into YouTube. Hint: Really? Have you ever seen it? |
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