Google Adwords Display Advanced Certification Practice Exam

Last Updated: September 09, 2015

If you want to pass Google Adwords Display Advanced Certification exam you need to achieve 80% score. Getting 80% score in Google Adwords Display Advertising Advanced exam is not easy especially if you are not prepared. Before attending live Google Adwords Display Advanced Exam you need to do some practice tests. I know there are many Google Adwords experts who don’t need to do these mock tests but the numbers are few! You can count them in general! Nevertheless, there are lots of learners who are searching for google adwords advanced display exam questions and answers to pass Google Adwords Display Advanced exam but unfortunately they are not succeeding due to lack of practice, concentration, patience and tenderness.

For them, in specific -> to help them pass Google AdWords Advanced Display exam, we have created this practice test. Before making this practice test, we read thoroughly Google’s PDF guide and then participated in live Google AdWords Advanced Display certification exam! Wondering did we pass the exam? Of course we did! So please take this practice test seriously!

In live Google AdWords Advanced Display certification exam there will be:

120 minutes to answer
87 questions
80% passing score
1 year validity

Google Adwords Display Advanced Certification Practice Exam - Sample Questions and Answers

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Question 1

The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Display Network when there are

A	Both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction. Hint: CPM is missing here!
B	Only cost-per-click (CPC) ads entering the auction. Hint: CPM is missing here!
C	Only cost-per-thousand impressions (CPM) ads entering the auction. Hint: CPM bidding automatically get an equivalent CPC bid in order to be entered into the auction.
D	Both CPM and CPC ads entering the auction.

Question 1 Explanation:

Both CPA and CPM bidding automatically get an equivalent CPC bid in order to be entered into the auction. For CPA, the equivalent bid is based on the historical conversion information in the given campaign. For CPM the auction pulls from the the historical CTR. Once these equivalent CPCs are established, they are then entered into the auction with the other CPC bids. Where a CPA and CPM bid are competing with each other, it is the equivalent CPC bid from each that will be used. See more at: https://www.en.adwords-community.com/t5/Advanced-Features/CPC-Ads-amp-CPM-Ads-compete-in-same-auction-on-Google-Display/td-p/242609#

Question 2

Chris is a surfing company's brand manager, and is implementing his video campaign. When selecting his video still, which is the best to demonstrate that the video is a short surfing video?

A	When the surfer paddles out to the wave
B	When the surfer tries to catch the wave
C	When the surfer falls
D	When the surfer pops up to start riding the wave

Question 3

Which of the following metrics is typically most important in measuring a direct response advertiser's performance on the Google Display Network?

A	Impressions
B	Click through Rate (CTR)
C	Clicks
D	Conversions

Question 3 Explanation:

Advertisers with direct response goals are usually more concerned maximizing their return-on-investment than creating brand awareness. The key success metric for direct response campaigns is conversions, since this tells you how many people are completing a goal activity on your site.

Question 4

In order to run a display ad through AdWords, a campaign must be opted into:

A	the Search Network
B	The Google Display Network
C	cost-per-thousand impressions (CPM) bidding
D	demographic targeting.

Question 5

Which feature applies to the Google Display Network, but not the Google Search Network?

A	Location targeting
B	Language targeting
C	Cost-per-click (CPC) bidding
D	Frequency capping

Question 6

What is a benefit of using the Ad gallery to create an image ad?

A	Ability to extend reach of a display campaign to Google search partners
B	Automatically adjust image content based on campaign performance
C	Ability to choose from pre-existing design templates.
D	Automatically create image ads from existing text copy

Question 7

Which bidding option is best suited for an advertiser focused on branding goals?

A	Cost-per-thousand impressions
B	Effective cost-per-thousand impressions (eCPM)
C	Cost-per-click (CPC)
D	Cost per acquisition (CPA)

Question 8

True or False: An advertiser can target mobile apps via AdWords.

A	True
B	False

Question 9

When reviewing her display campaign, Opu sees that there are spikes in traffic to his site on weekdays from 10am to 1pm. With this data, which would help optimize his campaign?

A	Ad Rotation
B	Ad Scheduling
C	IP Exclusion
D	Frequency Capping

Question 10

Which video format is charged using cost-per-view (CPV) pricing?

A	TrueView Video Ads
B	Homepage Masthead Unit
C	InVideo Ads
D	Homepage Expandable Masthead Unit

Question 11

Which allows advertisers to see which sites referred visitors with the most time spent on site?

A	Google Analytics
B	Display Planner
C	Google Adsense
D	Ad Planner

Question 12

When planning a campaign, the first thing that an advertiser should think about should be:

A	the advertiser's daily budget.
B	the tools available to build a display ad.
C	the advertiser's goals.
D	the tools available to optimize the campaign.

Question 13

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

A	Higher bids are required to be successful on the Google Display Network.
B	Separate campaigns allow for more accurate location targeting
C	Different campaign settings may be more effective on different networks
D	Lower click through rates (CTRs) on the Google Display Network can negatively affect Quality Score.

Question 14

If a display ad appears "above the fold" this means that the ad:

A	can be viewed in the upper portion of the page without scrolling.
B	will appear at the top of each page of the website.
C	takes up more than 20% of the webpage.
D	will appear anywhere on the front page of the website.

Question 15

Google advertising team sends (?) campaign performance reports that advertisers can review and then request targeting changes that can help improve ad performance.

A	Weekly
B	Bi-weekly
C	Monthly
D	Daily

Question 16

TrueView in-slate ads show:

A	Automatically; and users see 10 seconds of the video and can keep watching or skip it
B	Before YouTube partner videos that are 10 minutes or longer
C	Automatically; and users see 5 seconds of the video and can keep watching or skip it
D	Before YouTube partner videos that are 5 minutes or longer

Question 16 Explanation:

In-slate ads show before YouTube partner videos that are 10 minute or longer.

Question 17

In terms of number of queries, YouTube is the:

A	2nd largest search engine on the web.
B	largest search engine on the web.
C	3rd largest search engine on the web.
D	5th largest search engine on the web.

Question 18

Kathleen is an advertiser concerned the traffic fluctuations from her campaign she created through AdWords for Video. Which is a reason why traffic fluctuations may have occurred for this video campaign?

A	Kathleen's "Display campaign" hit the daily budget. Hint: If daily budget exceeds, campaign will not show the ads and thus there will be traffic fluctuations!
B	The Quality Score of the campaign has increased. Hint: There is no "Quality Score" column for the campaigns yet.
C	User behavior has changed on the videos or channel being targeted.
D	There was an increase in searches performed on Google on keywords that Kathleen has placed bids. Hint: Kathleen is an advertiser concerned the traffic fluctuations from her campaign she created through AdWords for Video. She didn't create search campaigns. Here, Google search is not relevant.

Question 19

An ad's Quality Score on the Google Display Network will affect:

A	The Display Network partners on which the ad is eligible to show.
B	The Quality Scores for the keywords in that ad group.
C	Whether an ad is eligible to enter the ad auction
D	The Quality Score for the same ad on Google and the Google Search Network.

Question 20

When advertisers who are using cost-per-thousand impressions (CPM) bidding click on their own display ads, Quality Score:

A	is not affected because CTR is not a factor with CPM bidding
B	is not affected because the clicks are automatically filtered out by Google's Invalid Click technology.
C	improves for that placement because the cost-per-thousand impressions (CPM) bid decreases
D	improves for that placement because the clickthrough rate (CTR) increases

Question 21

Frequency capping limits the number of times:

A	your ads appear to users with the same IP address.
B	your ads appear to the same person on the Search Network.
C	your ads appear to the same person on the Display Network.
D	your ads appear during the designated days and hours that you set.

Question 22

Some common goals that you can achieve by advertising on the Display Network: (Multiple Answers)

A	Sell more products or services
B	Get more impressions and clicks
C	Engage with customers
D	Build customer loyalty

Question 22 Explanation:

Here are some common goals that you can achieve by advertising on the Display Network: • Sell more products or services • Build customer loyalty • Engage with customers • Increase brand awareness

Question 23

An advertiser who purchases a YouTube homepage masthead ad pays a:

A	fixed cost-per-day (CPD)
B	cost-per-thousand impressions (CPM) determined by an auction.
C	fixed cost-per-thousand impressions (CPM).
D	cost-per-day (CPD) determined by an auction. Hint: masthead is not determined by an auction

Question 24

Which automatically optimizes both targeting and bidding to help find additional conversions for Display Network campaigns?

A	Ad Preview and Diagnosis tool
B	Display Campaign Optimizer
C	Display Planner
D	Google Analytics

Question 25

True or False: The Display Network reaches 70% of Internet users worldwide and includes more than 1 million publisher sites like nytimes.com and weather.com

A	True
B	False

Question 25 Explanation:

The Display Network reaches 90% of Internet users worldwide and includes more than 2 million publisher sites like nytimes.com and weather.com

Question 26

True or False: Video search behavior is different than traditional searching behavior.

A	True
B	False

Question 27

An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?

A	Set individual bids for each website selected
B	Create a campaign for each website.
C	Set bids at the ad group or campaign levels.
D	Choose websites that represent a variety of themes.

Question 28

In order to use the Conversion Optimizer, an advertiser must:

A	be using CPM bidding
B	be opted in Google Search
C	be opted into YouTube
D	be using CPC bidding

Question 29

Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?

A	Videos Ads
B	Image Ads
C	Text Ads
D	Rich Media Ads

Question 30

An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign's current budget?

A	Ad Scheduling
B	Frequency Capping Hint: Limits the number of times you ad appears to the same person of Display network
C	Ad Rotation
D	Bid Optimizer Hint: Bid optimizer can't help in this scenario!

Question 31

An advertiser wants a display ad to be eligible to appear on YouTube. The advertiser has already created a campaign set to show only on managed placements within AdWords. What process does this advertiser need to follow for the ad to be eligible to appear on YouTube?

A	Select youtube.com or specific sections within YouTube where the ads will appear.
B	Create a 160x600 ad and add YouTube specific keywords to the ad group.
C	Select specific user-generated content on YouTube where the ads will appear.
D	Create a campaign that targets other video sites on the Google Display Network.

Question 32

Advertisers using the Google Display Network can use the Placement Performance Report to determine:

A	Internet Protocol (IP) addresses of users who have seen their ad
B	the frequency at which an ad is shown for a given user.
C	the site URL where users have seen their ad.
D	country of residence of users who have seen their ad

Question 32 Explanation:

The placement report provides site-level performance metrics for ads running on the Google Display Network, and can help you reach your marketing objectives by giving you increased transparency into your display campaign's performance. See more at: https://support.google.com/partners/answer/2769602?hl=en

Question 33

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

A	Ad Scheduling
B	cost-per-day (CPD)
C	cost-per-thousand impressions (CPM) bidding
D	Conversion Optimizer.

Question 34

An AdWords marketer who is promoting the release of a Dutch film wants to advertise on YouTube. The film is entirely in Dutch with no subtitles. The marketer is already promoting the film heavily in Netherlands through a traditional advertising campaign but wants to ensure that the online ads reach the most relevant YouTube audience. Which targeting option should this marketer select?

A	Set language targeting options for the campaign containing the ads for the film
B	Changed the managed placements to Dutch.
C	Target specific YouTube localized domains e.g. google.nl
D	Change the AdWords account language setting to Dutch during setup.

Question 35

Which would contribute to a higher Quality Score for a display ad?

A	High number of impressions
B	High maximum cost-per-clicks (CPCs)
C	High maximum cost-per-clicks (CPCs)
D	Fast landing page load time

Question 36

How long should advertisers wait after creating a new display campaign before analyzing its performance?

A	2 months
B	2-3 days
C	1 month
D	2-3 weeks

Question 37

How many apps available in the iTunes and Google Play stores combined?

A	over 1 million
B	over 10 million
C	over 5 million
D	over 100 million

Question 38

With Click-to-Play videos, a best practice is to:

A	use an opening image that feels commercial
B	keep the video to around 4 minutes
C	save the key message until the last 10 seconds of the video
D	use a call-to-action in the opening image

Question 39

Which is a benefit of using display advertising with Google to build brand awareness?

A	Consistent performance from day-to-day
B	Higher click through rates (CTR) than on Google Search Hint: You can't get high click through rates (CTR) with Google Display campaigns.
C	Expansive network of diverse sites
D	Accurate forecasts of clicks and impressions Hint: Many websites marked this right but it's wrong! When branding is your main goal you normally don't care about the forecast!

Question 40

Some common goals that you can achieve by advertising on the Display Network: (Multiple Answers)

A	Get more impressions and clicks
B	Engage with customers
C	Build customer loyalty
D	Sell more products or services

Question 40 Explanation:

Question 41

When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:

A	keyword-targeted ad will appear above the placement-targeted ad.
B	placement-targeted ad will be the only ad to appear in the ad unit
C	placement-targeted ad will appear above the keyword-targeted ad
D	keyword-targeted ad will be the only ad to appear in the ad unit

Question 41 Explanation:

Some people might say "keyword-targeted ad will appear above the placement-targeted ad." But that doesn't make any sense. If placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads then placement-targeted ad would be the only ad to appear in the ad unit.

Question 42

Zeba is an advertiser that wants to drive traffic to her site, has return on investment goals, and is already using AdWords Conversion Tracking. Which bidding strategy is best for Zeba?

A	Cost-per-day (CPD)
B	Cost-per-impression (CPM)
C	Cost-per-click (CPC)
D	Cost-per-view (CPV)

Question 43

An advertiser selling movie tickets has designed an image ad with drop-down menus for showtimes. Rather than programming the drop-down menu to show actual showtimes, the advertiser wants a click on the ad to take the user to his or her website. This ad will:

A	be disapproved because it mimics a function the ad cannot perform.
B	perform well on the Display Network because it contains relevant information
C	perform poorly on the Display Network because it will frustrate users
D	be resized on the Display Network because it lacks animation elements

Question 44

An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser:

A	Will show on all ad networks and will reinforce the advertiser's message
B	Offer the ability to infinitely loop animated image ads. Hint: Loop animated image ads are not allowed in Google
C	Can appear multiple times on a page to reinforce the advertiser's message.
D	Can fill in the gaps of niche and mass-marketed sites using AdWords targeting options.

Question 45

Which tool is best suited to aid an advertiser that does not want to do the work of finding and bidding on placements?

A	Display Planner
B	Conversion Optimizer
C	Display Campaign Optimizer
D	Keyword Planner

Question 46

In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed:

A	by logging into YouTube. Hint: Really? Have you ever seen it?
B	by requesting it from AdSense Hint: Are you serious? There is no function of adsense here!
C	by requesting it from the Google representative.
D	by logging into AdWords for Video. Hint: This is not possible yet!

Question 47

The Ad gallery allows advertisers to:

A	edit and manipulate images and video footage to be used in their display ads
B	use templates to create display ads at scale
C	download and edit display ads created by third party developers
D	create display ads to be used in any online or offline format

Question 48

On Schedule Indicator (OSI) is

A	the percent likelihood the campaign will deliver all impressions booked.
B	the predicted time when the campaign will deliver all clicks.
C	the predicted time when the campaign will deliver all impressions.
D	the percent likelihood the campaign will deliver all clicks booked.

Question 49

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

A	Move automatic and managed placements into separate ad groups.
B	Group all placements together into a single ad group
C	Group placements with similar themes into the same ad group
D	Create a separate ad group for each placement

Question 50

If an advertiser wants to advertise on Youtube with reservation model, a CPM campaign has to be booked at least:

A	Fourteen business days in advance
B	Seven business days in advance
C	Two business days in advance
D	Six business days in advance

Question 50 Explanation:

A CPM campaign has to be booked at least six business days in advance,

Question 51

Where do the majority of AdWords ads on YouTube appear?

A	YouTube hompage
B	Watch pages
C	Contest pages
D	Event pages

Question 52

An advertiser who wants to target specific categories of video content on the Google Display Network should:

A	use the AdWords for Video Tool.
B	dd the keyword "video" to the campaign.
C	add a click-to-play video ad to the campaign.
D	target the Search Network.

Question 53

A CPD (cost-per-day) campaign has to be booked a:

A	couple weeks in advance
B	month in advance
C	couple months in advance
D	week in advance

Question 54

Which report is helpful when using Site and Category Exclusions?

A	Campaign Report
B	Placement Report
C	Adsense Report
D	Keyword Report

Question 55

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Google Display Network?

A	It ensures maximum coverage, as some publishers do not accept all ad formats
B	Image ads do not perform as well on the Google Display Network.
C	It ensures one of the ad formats will win the auction and show on a publisher site
D	Text ads do not perform as well on the Google Display Network

Question 56

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

A	Cost-per-interaction (CPI)
B	Cost-per-click (CPC)
C	Effective cost-per-thousand impressions (eCPM)
D	Cost-per-thousand impressions (CPM)

Question 57

For an advertiser focused on branding, what are the key success metrics?

A	Conversion Rate
B	Cost-per-conversion
C	Reach and Frequency
D	Clicks and Impressions

Question 58

An advertiser creates a display ad with the Ad gallery. The ad does not display properly for all of the ad sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure? (Multiple Answers are acceptable)

A	Continue to redesign the ad using the Ad gallery until the content appears properly for all desired ad sizes.
B	Create new display ads that will work well with the ad sizes that are not working properly.
C	Target placements that only accept ads in the sizes that display the content properly.
D	Allow all ad sizes to show on all placements.

Question 59

For advertisers bidding on a maximum CPC basis, Quality Score on the Google Display Network is evaluated on the:

A	clickthrough rate (CTR) of all keywords across the entire account and the relevance of the ad text and keywords to the advertiser's landing page
B	CTR of the ad and the relevance of the ad and keywords to the publisher's site
C	Quality Score of keywords across all campaigns and all ad groups
D	Quality Score of all campaigns and regional targeting settings

Question 60

Ads are more likely to be contextually relevant with the sites they're on using:

A	Remarketing
B	Topic Targeting
C	Interest Category Targeting
D	Placement Targeting

Question 61

An advertiser who already has AdWords Conversion Tracking installed wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review

A	the Site Search report within Google Analytics.
B	the average cost-per-conversion of the campaign.
C	their click through rate (CTR) for each placement.
D	the "conversions" column of the Placement Performance report.

Question 62

If a display ad has been disapproved, how does an advertiser submit a request for another review?

A	Send a note to [email protected]
B	Click the "re-review display ad" button in AdWords
C	Click the "re-review text ad" button in AdWords
D	Save the edited ad or upload a new ad in AdWords

Question 63

What is the best practice for building ads using the Ad gallery?

A	Use multiple, small images.
B	Create a text-heavy ad.
C	Add a visible display URL.
D	Use the same template for all ads.

Question 64

Anna is an advertiser that wants to increase the reach and visibility of her ads. Which bidding strategy is best for Anna?

A	Cost-per-day (CPD)
B	Cost-per-impression (CPM)
C	Cost-per-view (CPV)
D	Cost-per-click (CPC)

Question 65

When optimizing for the Google Display Network, a clear call-to-action in the ad text is important to:

A	identify the traffic to your website that was generated by AdWords ads
B	increase overall impressions for the ad
C	improve the Quality Score of the ad on all Google properties
D	set expectations for users who are in various stages of the buying cycle

Question 66

Which is a method for evaluating performance that is only available for display ads created with the Ad gallery?

A	AdSense reports in Google Analytics
B	Transaction rate
C	Funnel Visualization report
D	Mouse over Rate

Question 66 Explanation:

Mouse over rate, which is the percentage of time users mouse over an ad for one or more consecutive seconds, is also a useful indicator of user engagement - although this metric is only available for display ads built with the Ad gallery, formerly known as the display ad builder. See more at: https://support.google.com/adwords/answer/2456138?hl=en

Question 67

Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?

A	Impression Share
B	Reach and Frequency
C	Ad Performance
D	Placement Performance

Question 68

Frequency capping gives advertisers the ability to specify a limit to the number of:

A	clicks for a unique user
B	impressions for all users
C	clicks for all users
D	impressions for a unique user

Question 69

If an advertiser chooses to run ads in image or video formats, Google will:

A	require that cost-per-thousand impressions (CPM) bidding be used. Hint: cost-per-thousand impressions (CPM) is applicable for image ads but not for video ads
B	display these ads on the Google Display Network
C	display these ads on the Google Search Network.
D	charge an additional fee to serve these ads

Question 70

Display inventory on the Google Display Network can come from AdSense or:

A	Right Media
B	Teracent
C	The DoubleClick Ad Program
D	AdWords

Question 71

A user who is browsing the Internet sees a Google AdWords display ad for laptop computers on a Display Network site, but does not click on the ad. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser in this scenario because it would allow them to:

A	Track the number of users who saw the ad but did not convert.
B	Measure the number of conversions that are associated with ad impressions.
C	Measure the number of potential clicks that are associated with ad impressions.
D	Track the IP addresses of the users who saw the ad

Question 72

Frequency capping limits the number of times:

A	your ads appear to users with the same IP address.
B	your ads appear during the designated days and hours that you set.
C	your ads appear to the same person on the Search Network
D	your ads appear to the same person on the Display Network.

Question 73

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:

A	All non-stick cookware sold on the site.
B	A specific pan within the new line.
C	All cookware sold on the site.
D	The entire new line of non-stick cookware.

Question 74

True or False: An advertiser can target YouTube homepage on mobile devices via AdWords.

A	True
B	False

Question 75

Managed placements allow advertisers to:

A	target relevant placements across the entire Google Display Network based on their keyword lists.
B	exclude a specific ad unit on a network page where there are multiple ad units
C	bid differently for specific placements on the Google Display Network
D	give Google the ability to select placements for them and set industry appropriate bids

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Google Adwords Display Advanced Certification Practice Exam – Sample Questions and Answers

Google Adwords Display Advanced Certification Practice Exam - Sample Questions and Answers

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