Last Updated: September 09, 2015
If you want to pass Google Adwords Display Advanced Certification exam you need to achieve 80% score. Getting 80% score in Google Adwords Display Advertising Advanced exam is not easy especially if you are not prepared. Before attending live Google Adwords Display Advanced Exam you need to do some practice tests. I know there are many Google Adwords experts who don’t need to do these mock tests but the numbers are few! You can count them in general! Nevertheless, there are lots of learners who are searching for google adwords advanced display exam questions and answers to pass Google Adwords Display Advanced exam but unfortunately they are not succeeding due to lack of practice, concentration, patience and tenderness.
For them, in specific -> to help them pass Google AdWords Advanced Display exam, we have created this practice test. Before making this practice test, we read thoroughly Google’s PDF guide and then participated in live Google AdWords Advanced Display certification exam! Wondering did we pass the exam? Of course we did! So please take this practice test seriously!
In live Google AdWords Advanced Display certification exam there will be:
120 minutes to answer
87 questions
80% passing score
1 year validity
Google Adwords Display Advanced Certification Practice Exam - Sample Questions and Answers
Beware! If you take this test exam seriously, you might pass Google Adwords Display Advanced Certification Exam in real!
Congratulations - you have completed Google Adwords Display Advanced Certification Practice Exam - Sample Questions and Answers.
You scored %%SCORE%% out of %%TOTAL%%.
Your performance has been rated as %%RATING%%
Question 1 |
A | False |
B | True |
Question 2 |
A | Target placements that only accept ads in the sizes that display the content properly. |
B | Continue to redesign the ad using the Ad gallery until the content appears properly for all desired ad sizes. |
C | Allow all ad sizes to show on all placements. |
D | Create new display ads that will work well with the ad sizes that are not working properly. |
Question 3 |
A | use templates to create display ads at scale |
B | download and edit display ads created by third party developers |
C | create display ads to be used in any online or offline format |
D | edit and manipulate images and video footage to be used in their display ads |
Question 4 |
A | Separate campaigns allow for more accurate location targeting |
B | Different campaign settings may be more effective on different networks |
C | Higher bids are required to be successful on the Google Display Network. |
D | Lower click through rates (CTRs) on the Google Display Network can negatively affect Quality Score. |
Question 5 |
A | Will show on all ad networks and will reinforce the advertiser's message |
B | Offer the ability to infinitely loop animated image ads. Hint: Loop animated image ads are not allowed in Google |
C | Can fill in the gaps of niche and mass-marketed sites using AdWords targeting options. |
D | Can appear multiple times on a page to reinforce the advertiser's message. |
Question 6 |
A | Set individual bids for each website selected |
B | Choose websites that represent a variety of themes. |
C | Create a campaign for each website. |
D | Set bids at the ad group or campaign levels. |
Question 7 |
A | use a call-to-action in the opening image |
B | keep the video to around 4 minutes |
C | save the key message until the last 10 seconds of the video |
D | use an opening image that feels commercial |
Question 8 |
A | keyword-targeted ad will appear above the placement-targeted ad. |
B | keyword-targeted ad will be the only ad to appear in the ad unit |
C | placement-targeted ad will be the only ad to appear in the ad unit |
D | placement-targeted ad will appear above the keyword-targeted ad |
Question 9 |
A | improves for that placement because the clickthrough rate (CTR) increases |
B | is not affected because CTR is not a factor with CPM bidding |
C | improves for that placement because the cost-per-thousand impressions (CPM) bid decreases |
D | is not affected because the clicks are automatically filtered out by Google's Invalid Click technology. |
Question 10 |
A | Keyword Planner |
B | Display Campaign Optimizer |
C | Display Planner |
D | Conversion Optimizer |
Question 11 |
A | Cost-per-click (CPC) |
B | Cost-per-thousand impressions (CPM) |
C | Cost-per-interaction (CPI) |
D | Effective cost-per-thousand impressions (eCPM) |
Question 12 |
A | Set language targeting options for the campaign containing the ads for the film |
B | Target specific YouTube localized domains e.g. google.nl |
C | Changed the managed placements to Dutch. |
D | Change the AdWords account language setting to Dutch during setup. |
Question 13 |
A | your ads appear during the designated days and hours that you set. |
B | your ads appear to the same person on the Search Network |
C | your ads appear to the same person on the Display Network. |
D | your ads appear to users with the same IP address. |
Question 14 |
A | Six business days in advance |
B | Fourteen business days in advance |
C | Seven business days in advance |
D | Two business days in advance |
Question 15 |
A | exclude a specific ad unit on a network page where there are multiple ad units |
B | give Google the ability to select placements for them and set industry appropriate bids |
C | target relevant placements across the entire Google Display Network based on their keyword lists. |
D | bid differently for specific placements on the Google Display Network |
Question 16 |
A | There was an increase in searches performed on Google on keywords that Kathleen has placed bids. Hint: Kathleen is an advertiser concerned the traffic fluctuations from her campaign she created through AdWords for Video. She didn't create search campaigns. Here, Google search is not relevant. |
B | User behavior has changed on the videos or channel being targeted. |
C | The Quality Score of the campaign has increased. Hint: There is no "Quality Score" column for the campaigns yet. |
D | Kathleen's "Display campaign" hit the daily budget. Hint: If daily budget exceeds, campaign will not show the ads and thus there will be traffic fluctuations! |
Question 17 |
A | Both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction. Hint: CPM is missing here! |
B | Only cost-per-thousand impressions (CPM) ads entering the auction. Hint: CPM bidding automatically get an equivalent CPC bid in order to be entered into the auction. |
C | Only cost-per-click (CPC) ads entering the auction. Hint: CPM is missing here! |
D | Both CPM and CPC ads entering the auction. |
Question 18 |
A | False |
B | True |
Question 19 |
A | Event pages |
B | Watch pages
|
C | Contest pages |
D | YouTube hompage |
Question 20 |
A | Cost-per-impression (CPM) |
B | Cost-per-click (CPC) |
C | Cost-per-day (CPD) |
D | Cost-per-view (CPV) |
Question 21 |
A | 2 months |
B | 2-3 weeks |
C | 1 month |
D | 2-3 days |
Question 22 |
A | cost-per-day (CPD) |
B | cost-per-thousand impressions (CPM) bidding |
C | Conversion Optimizer. |
D | Ad Scheduling |
Question 23 |
A | your ads appear during the designated days and hours that you set. |
B | your ads appear to users with the same IP address. |
C | your ads appear to the same person on the Display Network. |
D | your ads appear to the same person on the Search Network. |
Question 24 |
A | takes up more than 20% of the webpage. |
B | can be viewed in the upper portion of the page without scrolling. |
C | will appear at the top of each page of the website. |
D | will appear anywhere on the front page of the website. |
Question 25 |
A | Image ads do not perform as well on the Google Display Network. |
B | Text ads do not perform as well on the Google Display Network |
C | It ensures maximum coverage, as some publishers do not accept all ad formats |
D | It ensures one of the ad formats will win the auction and show on a publisher site |
Question 26 |
A | Build customer loyalty |
B | Get more impressions and clicks |
C | Engage with customers |
D | Sell more products or services |
Question 27 |
A | Google Analytics |
B | Ad Preview and Diagnosis tool |
C | Display Campaign Optimizer |
D | Display Planner |
Question 28 |
A | Homepage Expandable Masthead Unit |
B | Homepage Masthead Unit |
C | InVideo Ads |
D | TrueView Video Ads |
Question 29 |
A | by logging into AdWords for Video. Hint: This is not possible yet! |
B | by requesting it from the Google representative. |
C | by logging into YouTube. Hint: Really? Have you ever seen it? |
D | by requesting it from AdSense Hint: Are you serious? There is no function of adsense here! |
Question 30 |
A | demographic targeting. |
B | The Google Display Network |
C | cost-per-thousand impressions (CPM) bidding |
D | the Search Network |
Question 31 |
A | Right Media |
B | The DoubleClick Ad Program |
C | Teracent |
D | AdWords |
Question 32 |
A | Select youtube.com or specific sections within YouTube where the ads will appear. |
B | Create a 160x600 ad and add YouTube specific keywords to the ad group. |
C | Create a campaign that targets other video sites on the Google Display Network. |
D | Select specific user-generated content on YouTube where the ads will appear. |
Question 33 |
A | Daily |
B | Bi-weekly |
C | Weekly |
D | Monthly |
Question 34 |
A | the average cost-per-conversion of the campaign. |
B | the "conversions" column of the Placement Performance report. |
C | the Site Search report within Google Analytics. |
D | their click through rate (CTR) for each placement. |
Question 35 |
A | Text Ads |
B | Rich Media Ads |
C | Image Ads |
D | Videos Ads |
Question 36 |
A | Adsense Report |
B | Placement Report |
C | Keyword Report |
D | Campaign Report |
Question 37 |
A | the predicted time when the campaign will deliver all impressions. |
B | the percent likelihood the campaign will deliver all impressions booked. |
C | the predicted time when the campaign will deliver all clicks. |
D | the percent likelihood the campaign will deliver all clicks booked. |
Question 38 |
A | over 1 million |
B | over 5 million |
C | over 10 million |
D | over 100 million |
Question 39 |
A | Effective cost-per-thousand impressions (eCPM) |
B | Cost-per-thousand impressions |
C | Cost-per-click (CPC) |
D | Cost per acquisition (CPA) |
Question 40 |
A | Click the "re-review text ad" button in AdWords |
B | Save the edited ad or upload a new ad in AdWords |
C | Click the "re-review display ad" button in AdWords |
D | Send a note to [email protected] |
Question 41 |
A | use the AdWords for Video Tool. |
B | add a click-to-play video ad to the campaign. |
C | target the Search Network. |
D | dd the keyword "video" to the campaign. |
Question 42 |
A | charge an additional fee to serve these ads |
B | display these ads on the Google Search Network. |
C | display these ads on the Google Display Network |
D | require that cost-per-thousand impressions (CPM) bidding be used. Hint: cost-per-thousand impressions (CPM) is applicable for image ads but not for video ads |
Question 43 |
A | fixed cost-per-day (CPD) |
B | cost-per-day (CPD) determined by an auction. Hint: masthead is not determined by an auction |
C | cost-per-thousand impressions (CPM) determined by an auction. |
D | fixed cost-per-thousand impressions (CPM). |
Question 44 |
A | Cost-per-conversion |
B | Clicks and Impressions |
C | Reach and Frequency |
D | Conversion Rate |
Question 45 |
A | False |
B | True |
Question 46 |
A | IP Exclusion |
B | Frequency Capping |
C | Ad Rotation |
D | Ad Scheduling |
Question 47 |
A | set expectations for users who are in various stages of the buying cycle |
B | identify the traffic to your website that was generated by AdWords ads |
C | increase overall impressions for the ad |
D | improve the Quality Score of the ad on all Google properties |
Question 48 |
A | Ad Planner |
B | Google Adsense |
C | Display Planner |
D | Google Analytics |
Question 49 |
A | Transaction rate |
B | AdSense reports in Google Analytics |
C | Mouse over Rate |
D | Funnel Visualization report |
Question 50 |
A | the tools available to optimize the campaign. |
B | the advertiser's goals. |
C | the tools available to build a display ad. |
D | the advertiser's daily budget. |
Question 51 |
A | clickthrough rate (CTR) of all keywords across the entire account and the relevance of the ad text and keywords to the advertiser's landing page |
B | Quality Score of keywords across all campaigns and all ad groups |
C | CTR of the ad and the relevance of the ad and keywords to the publisher's site |
D | Quality Score of all campaigns and regional targeting settings |
Question 52 |
A | Create a separate ad group for each placement |
B | Move automatic and managed placements into separate ad groups. |
C | Group all placements together into a single ad group |
D | Group placements with similar themes into the same ad group |
Question 53 |
A | When the surfer tries to catch the wave |
B | When the surfer pops up to start riding the wave |
C | When the surfer falls |
D | When the surfer paddles out to the wave |
Question 54 |
A | Sell more products or services |
B | Build customer loyalty |
C | Engage with customers |
D | Get more impressions and clicks |
Question 55 |
A | the frequency at which an ad is shown for a given user. |
B | country of residence of users who have seen their ad |
C | the site URL where users have seen their ad. |
D | Internet Protocol (IP) addresses of users who have seen their ad |
Question 56 |
A | month in advance |
B | week in advance |
C | couple months in advance |
D | couple weeks in advance |
Question 57 |
A | Cost-per-impression (CPM) |
B | Cost-per-view (CPV) |
C | Cost-per-click (CPC) |
D | Cost-per-day (CPD) |
Question 58 |
A | All cookware sold on the site. |
B | The entire new line of non-stick cookware. |
C | All non-stick cookware sold on the site. |
D | A specific pan within the new line. |
Question 59 |
A | 5th largest search engine on the web. |
B | largest search engine on the web. |
C | 3rd largest search engine on the web. |
D | 2nd largest search engine on the web. |
Question 60 |
A | Automatically; and users see 10 seconds of the video and can keep watching or skip it |
B | Before YouTube partner videos that are 10 minutes or longer |
C | Before YouTube partner videos that are 5 minutes or longer |
D | Automatically; and users see 5 seconds of the video and can keep watching or skip it |
Question 61 |
A | be using CPC bidding |
B | be using CPM bidding |
C | be opted into YouTube |
D | be opted in Google Search |
Question 62 |
A | Fast landing page load time |
B | High maximum cost-per-clicks (CPCs) |
C | High maximum cost-per-clicks (CPCs) |
D | High number of impressions |
Question 63 |
A | clicks for a unique user |
B | impressions for all users |
C | clicks for all users |
D | impressions for a unique user |
Question 64 |
A | The Quality Score for the same ad on Google and the Google Search Network. |
B | Whether an ad is eligible to enter the ad auction |
C | The Quality Scores for the keywords in that ad group. |
D | The Display Network partners on which the ad is eligible to show. |
Question 65 |
A | Cost-per-click (CPC) bidding |
B | Frequency capping |
C | Location targeting |
D | Language targeting |
Question 66 |
A | Accurate forecasts of clicks and impressions Hint: Many websites marked this right but it's wrong! When branding is your main goal you normally don't care about the forecast! |
B | Higher click through rates (CTR) than on Google Search Hint: You can't get high click through rates (CTR) with Google Display campaigns. |
C | Expansive network of diverse sites |
D | Consistent performance from day-to-day |
Question 67 |
A | Placement Performance |
B | Reach and Frequency |
C | Ad Performance |
D | Impression Share |
Question 68 |
A | be disapproved because it mimics a function the ad cannot perform. |
B | perform well on the Display Network because it contains relevant information |
C | be resized on the Display Network because it lacks animation elements |
D | perform poorly on the Display Network because it will frustrate users |
Question 69 |
A | Placement Targeting |
B | Remarketing |
C | Interest Category Targeting |
D | Topic Targeting |
Question 70 |
A | Impressions |
B | Conversions |
C | Click through Rate (CTR) |
D | Clicks |
Question 71 |
A | Automatically create image ads from existing text copy |
B | Ability to choose from pre-existing design templates. |
C | Automatically adjust image content based on campaign performance |
D | Ability to extend reach of a display campaign to Google search partners |
Question 72 |
A | True |
B | False |
Question 73 |
A | Create a text-heavy ad. |
B | Use multiple, small images. |
C | Use the same template for all ads. |
D | Add a visible display URL. |
Question 74 |
A | Track the IP addresses of the users who saw the ad |
B | Track the number of users who saw the ad but did not convert. |
C | Measure the number of potential clicks that are associated with ad impressions. |
D | Measure the number of conversions that are associated with ad impressions. |
Question 75 |
A | Ad Scheduling |
B | Ad Rotation |
C | Frequency Capping Hint: Limits the number of times you ad appears to the same person of Display network |
D | Bid Optimizer Hint: Bid optimizer can't help in this scenario! |
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