Last Updated: September 09, 2015
If you want to pass Google Adwords Display Advanced Certification exam you need to achieve 80% score. Getting 80% score in Google Adwords Display Advertising Advanced exam is not easy especially if you are not prepared. Before attending live Google Adwords Display Advanced Exam you need to do some practice tests. I know there are many Google Adwords experts who don’t need to do these mock tests but the numbers are few! You can count them in general! Nevertheless, there are lots of learners who are searching for google adwords advanced display exam questions and answers to pass Google Adwords Display Advanced exam but unfortunately they are not succeeding due to lack of practice, concentration, patience and tenderness.
For them, in specific -> to help them pass Google AdWords Advanced Display exam, we have created this practice test. Before making this practice test, we read thoroughly Google’s PDF guide and then participated in live Google AdWords Advanced Display certification exam! Wondering did we pass the exam? Of course we did! So please take this practice test seriously!
In live Google AdWords Advanced Display certification exam there will be:
120 minutes to answer
87 questions
80% passing score
1 year validity
Google Adwords Display Advanced Certification Practice Exam - Sample Questions and Answers
Beware! If you take this test exam seriously, you might pass Google Adwords Display Advanced Certification Exam in real!
Congratulations - you have completed Google Adwords Display Advanced Certification Practice Exam - Sample Questions and Answers.
You scored %%SCORE%% out of %%TOTAL%%.
Your performance has been rated as %%RATING%%
Question 1 |
A | High number of impressions |
B | High maximum cost-per-clicks (CPCs) |
C | Fast landing page load time |
D | High maximum cost-per-clicks (CPCs) |
Question 2 |
A | Higher click through rates (CTR) than on Google Search Hint: You can't get high click through rates (CTR) with Google Display campaigns. |
B | Expansive network of diverse sites |
C | Consistent performance from day-to-day |
D | Accurate forecasts of clicks and impressions Hint: Many websites marked this right but it's wrong! When branding is your main goal you normally don't care about the forecast! |
Question 3 |
A | Build customer loyalty |
B | Engage with customers |
C | Get more impressions and clicks |
D | Sell more products or services |
Question 4 |
A | Interest Category Targeting |
B | Topic Targeting |
C | Remarketing |
D | Placement Targeting |
Question 5 |
A | Select youtube.com or specific sections within YouTube where the ads will appear. |
B | Select specific user-generated content on YouTube where the ads will appear. |
C | Create a 160x600 ad and add YouTube specific keywords to the ad group. |
D | Create a campaign that targets other video sites on the Google Display Network. |
Question 6 |
A | by logging into AdWords for Video. Hint: This is not possible yet! |
B | by requesting it from AdSense Hint: Are you serious? There is no function of adsense here! |
C | by requesting it from the Google representative. |
D | by logging into YouTube. Hint: Really? Have you ever seen it? |
Question 7 |
A | Automatically; and users see 5 seconds of the video and can keep watching or skip it |
B | Before YouTube partner videos that are 5 minutes or longer |
C | Before YouTube partner videos that are 10 minutes or longer |
D | Automatically; and users see 10 seconds of the video and can keep watching or skip it |
Question 8 |
A | YouTube hompage |
B | Event pages |
C | Contest pages |
D | Watch pages
|
Question 9 |
A | When the surfer pops up to start riding the wave |
B | When the surfer paddles out to the wave |
C | When the surfer tries to catch the wave |
D | When the surfer falls |
Question 10 |
A | False |
B | True |
Question 11 |
A | placement-targeted ad will appear above the keyword-targeted ad |
B | placement-targeted ad will be the only ad to appear in the ad unit |
C | keyword-targeted ad will be the only ad to appear in the ad unit |
D | keyword-targeted ad will appear above the placement-targeted ad. |
Question 12 |
A | Placement Report |
B | Adsense Report |
C | Keyword Report |
D | Campaign Report |
Question 13 |
A | True |
B | False |
Question 14 |
A | use the AdWords for Video Tool. |
B | target the Search Network. |
C | add a click-to-play video ad to the campaign. |
D | dd the keyword "video" to the campaign. |
Question 15 |
A | use a call-to-action in the opening image |
B | use an opening image that feels commercial |
C | keep the video to around 4 minutes |
D | save the key message until the last 10 seconds of the video |
Question 16 |
A | It ensures maximum coverage, as some publishers do not accept all ad formats |
B | Image ads do not perform as well on the Google Display Network. |
C | It ensures one of the ad formats will win the auction and show on a publisher site |
D | Text ads do not perform as well on the Google Display Network |
Question 17 |
A | Measure the number of potential clicks that are associated with ad impressions. |
B | Track the number of users who saw the ad but did not convert. |
C | Measure the number of conversions that are associated with ad impressions. |
D | Track the IP addresses of the users who saw the ad |
Question 18 |
A | clicks for all users |
B | impressions for all users |
C | clicks for a unique user |
D | impressions for a unique user |
Question 19 |
A | fixed cost-per-day (CPD) |
B | fixed cost-per-thousand impressions (CPM). |
C | cost-per-thousand impressions (CPM) determined by an auction. |
D | cost-per-day (CPD) determined by an auction. Hint: masthead is not determined by an auction |
Question 20 |
A | Ad Scheduling |
B | Ad Rotation |
C | Frequency Capping Hint: Limits the number of times you ad appears to the same person of Display network |
D | Bid Optimizer Hint: Bid optimizer can't help in this scenario! |
Question 21 |
A | 5th largest search engine on the web. |
B | 2nd largest search engine on the web. |
C | largest search engine on the web. |
D | 3rd largest search engine on the web. |
Question 22 |
A | the Site Search report within Google Analytics. |
B | their click through rate (CTR) for each placement. |
C | the average cost-per-conversion of the campaign. |
D | the "conversions" column of the Placement Performance report. |
Question 23 |
A | The DoubleClick Ad Program |
B | AdWords |
C | Teracent |
D | Right Media |
Question 24 |
A | Cost-per-view (CPV) |
B | Cost-per-impression (CPM) |
C | Cost-per-click (CPC) |
D | Cost-per-day (CPD) |
Question 25 |
A | InVideo Ads |
B | Homepage Masthead Unit |
C | TrueView Video Ads |
D | Homepage Expandable Masthead Unit |
Question 26 |
A | improves for that placement because the cost-per-thousand impressions (CPM) bid decreases |
B | improves for that placement because the clickthrough rate (CTR) increases |
C | is not affected because CTR is not a factor with CPM bidding |
D | is not affected because the clicks are automatically filtered out by Google's Invalid Click technology. |
Question 27 |
A | the Search Network |
B | demographic targeting. |
C | The Google Display Network |
D | cost-per-thousand impressions (CPM) bidding |
Question 28 |
A | over 1 million |
B | over 100 million |
C | over 5 million |
D | over 10 million |
Question 29 |
A | Group all placements together into a single ad group |
B | Create a separate ad group for each placement |
C | Move automatic and managed placements into separate ad groups. |
D | Group placements with similar themes into the same ad group |
Question 30 |
A | Transaction rate |
B | AdSense reports in Google Analytics |
C | Mouse over Rate |
D | Funnel Visualization report |
Question 31 |
A | identify the traffic to your website that was generated by AdWords ads |
B | increase overall impressions for the ad |
C | set expectations for users who are in various stages of the buying cycle |
D | improve the Quality Score of the ad on all Google properties |
Question 32 |
A | Cost-per-thousand impressions (CPM) |
B | Cost-per-interaction (CPI) |
C | Effective cost-per-thousand impressions (eCPM) |
D | Cost-per-click (CPC) |
Question 33 |
A | Daily |
B | Weekly |
C | Monthly |
D | Bi-weekly |
Question 34 |
A | week in advance |
B | couple months in advance |
C | couple weeks in advance |
D | month in advance |
Question 35 |
A | CTR of the ad and the relevance of the ad and keywords to the publisher's site |
B | Quality Score of keywords across all campaigns and all ad groups |
C | clickthrough rate (CTR) of all keywords across the entire account and the relevance of the ad text and keywords to the advertiser's landing page |
D | Quality Score of all campaigns and regional targeting settings |
Question 36 |
A | Kathleen's "Display campaign" hit the daily budget. Hint: If daily budget exceeds, campaign will not show the ads and thus there will be traffic fluctuations! |
B | User behavior has changed on the videos or channel being targeted. |
C | There was an increase in searches performed on Google on keywords that Kathleen has placed bids. Hint: Kathleen is an advertiser concerned the traffic fluctuations from her campaign she created through AdWords for Video. She didn't create search campaigns. Here, Google search is not relevant. |
D | The Quality Score of the campaign has increased. Hint: There is no "Quality Score" column for the campaigns yet. |
Question 37 |
A | country of residence of users who have seen their ad |
B | the site URL where users have seen their ad. |
C | the frequency at which an ad is shown for a given user. |
D | Internet Protocol (IP) addresses of users who have seen their ad |
Question 38 |
A | Cost-per-view (CPV) |
B | Cost-per-click (CPC) |
C | Cost-per-day (CPD) |
D | Cost-per-impression (CPM) |
Question 39 |
A | True |
B | False |
Question 40 |
A | your ads appear to users with the same IP address. |
B | your ads appear to the same person on the Display Network. |
C | your ads appear to the same person on the Search Network |
D | your ads appear during the designated days and hours that you set. |
Question 41 |
A | All non-stick cookware sold on the site. |
B | A specific pan within the new line. |
C | All cookware sold on the site. |
D | The entire new line of non-stick cookware. |
Question 42 |
A | Ad Preview and Diagnosis tool |
B | Google Analytics |
C | Display Campaign Optimizer |
D | Display Planner |
Question 43 |
A | Engage with customers |
B | Build customer loyalty |
C | Sell more products or services |
D | Get more impressions and clicks |
Question 44 |
A | Ability to extend reach of a display campaign to Google search partners |
B | Ability to choose from pre-existing design templates. |
C | Automatically create image ads from existing text copy |
D | Automatically adjust image content based on campaign performance |
Question 45 |
A | Will show on all ad networks and will reinforce the advertiser's message |
B | Offer the ability to infinitely loop animated image ads. Hint: Loop animated image ads are not allowed in Google |
C | Can fill in the gaps of niche and mass-marketed sites using AdWords targeting options. |
D | Can appear multiple times on a page to reinforce the advertiser's message. |
Question 46 |
A | Google Adsense |
B | Ad Planner |
C | Display Planner |
D | Google Analytics |
Question 47 |
A | Videos Ads |
B | Rich Media Ads |
C | Image Ads |
D | Text Ads |
Question 48 |
A | True |
B | False |
Question 49 |
A | cost-per-day (CPD) |
B | Ad Scheduling |
C | Conversion Optimizer. |
D | cost-per-thousand impressions (CPM) bidding |
Question 50 |
A | Create a campaign for each website. |
B | Set bids at the ad group or campaign levels. |
C | Set individual bids for each website selected |
D | Choose websites that represent a variety of themes. |
Question 51 |
A | perform well on the Display Network because it contains relevant information |
B | be disapproved because it mimics a function the ad cannot perform. |
C | be resized on the Display Network because it lacks animation elements |
D | perform poorly on the Display Network because it will frustrate users |
Question 52 |
A | Separate campaigns allow for more accurate location targeting |
B | Higher bids are required to be successful on the Google Display Network. |
C | Lower click through rates (CTRs) on the Google Display Network can negatively affect Quality Score. |
D | Different campaign settings may be more effective on different networks |
Question 53 |
A | Only cost-per-thousand impressions (CPM) ads entering the auction. Hint: CPM bidding automatically get an equivalent CPC bid in order to be entered into the auction. |
B | Both CPM and CPC ads entering the auction. |
C | Both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction. Hint: CPM is missing here! |
D | Only cost-per-click (CPC) ads entering the auction. Hint: CPM is missing here! |
Question 54 |
A | Click through Rate (CTR) |
B | Impressions |
C | Conversions |
D | Clicks |
Question 55 |
A | Placement Performance |
B | Impression Share |
C | Reach and Frequency |
D | Ad Performance |
Question 56 |
A | will appear anywhere on the front page of the website. |
B | can be viewed in the upper portion of the page without scrolling. |
C | takes up more than 20% of the webpage. |
D | will appear at the top of each page of the website. |
Question 57 |
A | target relevant placements across the entire Google Display Network based on their keyword lists. |
B | give Google the ability to select placements for them and set industry appropriate bids |
C | bid differently for specific placements on the Google Display Network |
D | exclude a specific ad unit on a network page where there are multiple ad units |
Question 58 |
A | Frequency capping |
B | Language targeting |
C | Cost-per-click (CPC) bidding |
D | Location targeting |
Question 59 |
A | Click the "re-review display ad" button in AdWords |
B | Click the "re-review text ad" button in AdWords |
C | Send a note to adwords-support@google.com |
D | Save the edited ad or upload a new ad in AdWords |
Question 60 |
A | the predicted time when the campaign will deliver all clicks. |
B | the percent likelihood the campaign will deliver all impressions booked. |
C | the predicted time when the campaign will deliver all impressions. |
D | the percent likelihood the campaign will deliver all clicks booked. |
Question 61 |
A | Clicks and Impressions |
B | Reach and Frequency |
C | Cost-per-conversion |
D | Conversion Rate |
Question 62 |
A | use templates to create display ads at scale |
B | download and edit display ads created by third party developers |
C | edit and manipulate images and video footage to be used in their display ads |
D | create display ads to be used in any online or offline format |
Question 63 |
A | the advertiser's goals. |
B | the tools available to optimize the campaign. |
C | the tools available to build a display ad. |
D | the advertiser's daily budget. |
Question 64 |
A | Set language targeting options for the campaign containing the ads for the film |
B | Target specific YouTube localized domains e.g. google.nl |
C | Changed the managed placements to Dutch. |
D | Change the AdWords account language setting to Dutch during setup. |
Question 65 |
A | Cost per acquisition (CPA) |
B | Effective cost-per-thousand impressions (eCPM) |
C | Cost-per-click (CPC) |
D | Cost-per-thousand impressions |
Question 66 |
A | display these ads on the Google Search Network. |
B | require that cost-per-thousand impressions (CPM) bidding be used. Hint: cost-per-thousand impressions (CPM) is applicable for image ads but not for video ads |
C | charge an additional fee to serve these ads |
D | display these ads on the Google Display Network |
Question 67 |
A | 1 month |
B | 2 months |
C | 2-3 days |
D | 2-3 weeks |
Question 68 |
A | Ad Scheduling |
B | IP Exclusion |
C | Frequency Capping |
D | Ad Rotation |
Question 69 |
A | The Display Network partners on which the ad is eligible to show. |
B | The Quality Score for the same ad on Google and the Google Search Network. |
C | Whether an ad is eligible to enter the ad auction |
D | The Quality Scores for the keywords in that ad group. |
Question 70 |
A | be using CPC bidding |
B | be using CPM bidding |
C | be opted in Google Search |
D | be opted into YouTube |
Question 71 |
A | Two business days in advance |
B | Seven business days in advance |
C | Six business days in advance |
D | Fourteen business days in advance |
Question 72 |
A | your ads appear to users with the same IP address. |
B | your ads appear to the same person on the Search Network. |
C | your ads appear during the designated days and hours that you set. |
D | your ads appear to the same person on the Display Network. |
Question 73 |
A | Display Campaign Optimizer |
B | Keyword Planner |
C | Conversion Optimizer |
D | Display Planner |
Question 74 |
A | Continue to redesign the ad using the Ad gallery until the content appears properly for all desired ad sizes. |
B | Allow all ad sizes to show on all placements. |
C | Target placements that only accept ads in the sizes that display the content properly. |
D | Create new display ads that will work well with the ad sizes that are not working properly. |
Question 75 |
A | Use multiple, small images. |
B | Create a text-heavy ad. |
C | Add a visible display URL. |
D | Use the same template for all ads. |
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