Important: In our previous article we describe how to setup Google Toolbar to check PageRank and Search Terms. If you don’t know about Google Toolbar or PageRank Toolbar, you should check that article.
Say Goodbye to Google PageRank Toolbar! Yes, it is time to say Goodbye PageRank Toolbar. We, the SEO experts will surely miss Google PageRank Toolbar!
We are not going to update you again. This is what Google has stated about PageRank Toolbar. So, if you are still hoping that Google will update PageRank Toolbar soon, I strongly propose you to give up this hope.
I mean, do you still think that you have a purpose to rely on PageRank Tool for your website ranking? Frankly speaking, it has been very clear from Google’s John Muller briefings that PageRank Toolbar is dead. As he stated
It has been a year we have not updated PageRank Toolbar altogether, we are not going to update again. And, we have no further plans actually
So, it has been very obvious from John Muller’s statement that Google has no further plans to do more updates regarding Page Rank Toolbar. The last PageRank Toolbar update (that was done a year ago) was solely the results of some minor changes. If you just ignore that update then for two years Google has not been offering a legitimate update. Anyway, it has been longer to consider PageRank a legitimate metric in the industry.
On the other hand, Matt Cutts (head of search spam at Google) already stated a year ago that
PageRank has no longer value for your website. Over time, the PageRank would get less usage as both the versions of Chrome and Internet Explorer do not let you to install toolbars easily.
Well, the phasing out of Toolbar is barely a surprise. So, leave relying on PageRank Toolbar and focus on other metrics that actually can bring positive results for your website. For now, you must not consider PageRank as a metric. You must think about other metrics (bounce rates, conversion rates, click through rates) rather than PageRank.
Besides, you must brainstorm why you want users on your website. Or, what you want from users to do on your website. While, considering this idea, you can consider a meaningful and actionable metric for that. For instance, you want a particular action (suppose, you want clicks) from your users then, you must consider click through rate as a metric as this metric can give you the real results that you actually want.
As Pagerank Toolbar algorithm will not be updated by Google so if your website’s pagerank is 5, it will be PR 5 forever! Similarly, our website’s PR is only 1, according to our calculation it should be around 3-5 but it will be PR 1 forever! This latest Google Pagerank toolbar announcement is very good for those website owners who had high PR website in early 2014 and stopped updating contents but somehow managed to keep it alive, they will be surely enjoying same PR throughout this year and upcoming years! What should I say? This is injustice or they are lucky?
If you still wish, Google should continue to update PageRank Toolbar then let us know the reasons via comments.
About Ekhlas Uddin Jewel
Ekhlas Uddin Jewel is Google Adwords certified individual & SEO, SEM, SMM specialist from Bangladesh. He is the founder of SEO-Service-Provider.Org. For large SEO/Adwords project(s), please feel free to contact him.
After this, there is no place for Pagerank in SEO service?
Or pagerank is compulsory for SEO or our website status on google??
Hi Vikas,
Thanks for your comment. You are correct. After this, there is no place for Pagerank in SEO service. Suppose, your website PR is 3, it will be PR 3 forever as Google stopped updating Pagerank Toolbar!
Thanks Ekhlas Uddin Jewel for reply.
That’s both a good and bad thing for seo people as it seems to be an helpful tool to determine page ranking. Thanks for giving the update.
Thank you too Vikas Tomer & Smithesh!
Aduh, apakah ini sangat berpengatuh terhadap website yang udah memiliki pagerank tinggi?
Hi Temsofid, I approved your comment but I would like to remind you that, this is an English SEO blog. So we all prefer our visitors to write in plain English.
Here is the translated message of yours:
Alas, this is very berpengatuh against websites that already have a high pagerank?
I didn’t find the translation for the word “berpengatuh”! But anyway, thanks for your comment.
Aw, this was an incredibly good post. Finding the time and actual effort to produce a really good article on Google pagerank toolbar. What can I say? I didn’t even know that pagerank is dead! I was haunting for seo experts to get links from high page rank urls!
Yes that’s the mistake some business owners are still doing! I have seen several projects in Elance, Freelancer and Upwork that employers are seeking for high PR back links whereas Pagerank is already dead! I believe you have known something better from this article. Hope you will get SEO experts to help you!
You are providing SEO services, but you have no idea how PageRank works?
“As Pagerank Toolbar algorithm will not be updated by Google so if your website’s pagerank is 5, it will be PR 5 forever! Similarly, our website’s PR is only 1, according to our calculation it should be around 3-5 but it will be PR 1 forever! This latest Google Pagerank toolbar announcement is very good for those website owners who had high PR website in early 2014 and stopped updating contents but somehow managed to keep it alive, they will be surely enjoying same PR throughout this year and upcoming years! What should I say? This is injustice or they are lucky?”
This is total nonsense. What the toolbar shows was always just what the PageRank of a page was on a particular day when Google decided to release the data publicly. Google is constantly updating PageRank, but they just no longer publish the data anymore. So no, just because someone’s page is listed as a PR 5 in the toolbar does not mean they are going to have a PR 5 forever or that the page is even a PR 5 a week later. It is just what the toolbar is showing, which was never up to date anyhow.
Mike, I know you also provide SEO services as you and I are connected with Skype. You are trying to grab attention of my subscribers, I can understand that. I published your comment as you would think that I don’t have answer of your question. Though your message might seems to other individuals as personal attack!
As you are in the SEO industry, my one normal suggestion to you please don’t act like you know everything. If you think you know everything then you will be stuck at a certain position and you can’t go up further. Also don’t treat other experts as they know nothing.
I am very sure that you didn’t read the full content. If you read it then you will completely understand that I was talking about Page rank toolbar. After the announcement from Google it’s clear that they will not reveal the actual page rank to anyone and hence you can’t see any changes on the toolbar.
I have checked your website and it’s showing PR 0, alexa is over 2.7 Million. If you see a different page rank for your domain after a month please let me know. I would accept that I have no idea how page rank works and I am an idiot!
First, no. I do not want any of your subscribers. I was not trying to grab their attention. In fact, you will notice that I did not leave a link to any of my websites in my comment. Besides, your visitors are not my target market for my services. It is pretty clear you are targeting internet marketers. I hate working with internet marketers as clients and almost never take them on as such. So no, trying to steal visitors or grab their attention was not at all my intention.
Second, the entire point of my comment was that Toolbar PR is not the actual PR of a webpage and it never was. It was always just a snapshot of PR on a given day, and even when Google did publish it, it was easy to identify that the data was lagging behind by a few months.
The paragraph of yours that I quoted in my first comment, especially the end of it where you question it being an injustice, certainly seems to indicate that you believe that Google froze the real PR of webpages where it was, not just that the PR Toolbar is out of date. If that is not what you meant, I would suggest you consider rewriting that section because it will be confusing to any readers you have.
Hello Mike,
I truly believe, my readers always read the full post 🙂 before making a comment. They just don’t read a single paragraph or take a glimpse at my posts and make comments. And my readers are not internet marketers like you and me. Most of them are learners.
I clearly mentioned:
“Pagerank Toolbar algorithm will not be updated by Google ” and there is nothing left to rewrite. It seems you are the only one who did not get the clear picture of that statement.
Suppose Google is updating their page rank algo very frequently on their back end but that’s not visible to the general public like you and me thus people can’t see actual PR for their sites. That’s exactly what I covered in my last paragraph.
Hope you have got the clear picture now!
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Thanks For Such A Pretty Nice Article.
Well thanks for your comments Meck, Chimko and Joyeeta. I appreciate your comments. Please feel free to read other blog posts and make useful comments!