17 Essential Strategies for E-commerce SEO

SEO is an abbreviation for Search Engine Optimization. This is not as straightforward as it seems on the surface. There are numerous interlocking pieces that need to be adjusted and closely monitored in practice, for one to be able to see positive results.  When it comes to e-commerce sites, the process becomes even more complicated. This is because e-commerce sites operate under unique sets of circumstances thus they need to adhere to a certain set of best practices. In addition to applying all fundamentals, you should also pursue the following e-commerce SEO strategies.

• For Every Product, Create a Unique Product Description

This strategy is extremely important. Most times, it seems less work to go with the manufacture’s descriptions of their products. However, this is much more efficient if you come up with your own different descriptions for specific products on your own, not necessarily following the one that the producer has given. The uniqueness will bear immediate good ecommerce SEO results.

• Allow User Reviews

Allow your users to post reviews on each product that they have used from your company. You could get a hint on how to do this at Amazon.com; they carry out this very perfectly. With an e-commerce Platform, you can be able to generate own user base easily if you are unique and your content is value adding since Google prefers such. Your sales will be boosted by the additional information fed to your potential clients on the good quality goods that you provide.

• Make Sure Your Site is Easy to Navigate

This helps in making you attain search engine rankings which are high and it also improves the experience of a user in your site. When you organize your product pages, make them intuitive. Separate them into categories that can be understood easily and also searched much easily. Ensure that the map of your site is easy to use so that it easily directs the user on where they are to go systematically.

• Reduce Your Image Sizes Thus Optimizing The Site Load Times

It is vital to have product images that are of very high quality in your site. However, one should be cautious not to go overboard with this since it would end up making the site much slower in response. You should either reduce image size or build in a feature which will allow the user to click and zoom in for a bigger version of the picture in question.

• Link Your Page Whenever Possible.

It is important for you to inter-link your pages. It is highly preferred for a customer to make as few clicks as possible to access a certain page in your site. This could be achieved by adding links of a specific page to many others with similar related content in the domain.

• Make Your Site Optimal For Use On A Mobile Phone

This is vital for an e-commerce site since it makes navigation very easy.  This can be achieved through creation of an app for your domain or a certain mobile design of your site for mobile thus giving customers a smooth experience.

• Integrate Social Sharing Into The Pages That Have Your Products.

It is important to integrate social sharing since it enables your users to share your products and information about them to their friends as well as their followers. It is important for e-commerce SEO since Google at times check the social signals in a way to measure authority.

• The out-of-stock Pages and discontinued item should be kept running

It could at first seem counterintuitive but it is important to do so because it gives you pages that are permanent, and content which is indexable for Google to scour. You include headlines which indicate the product is not available at that moment.

• In Order To Maximize Attention During The Season, Create Seasonal Categories.

When it comes to items that are seasonal, they have low keyword competition. This is because their time being relevant is much shorter. For you to maximize on these items, you need to create category pages that are season specific for example: ‘Christmas Décor, or maybe ‘Winter Wear’, etc

• Encourage Growth By Adding Community Forum Pages

This is a major option for content for an e-commerce site since in the forum; the users are able to share information on what their best products are and also give out recommendations to each other. This increases loyalty among the customers. What you need to do to improve on this is to be prompt in response to complaints that are lodged in the forum when possible.

• For Every Product, Add Pictures And Also Videos.

E-commerce sites are important platforms where clients can view visual content on the products being offered. This is becoming important in e-commerce SEO. For each product that you offer, tag it with related metadata, every image can be seen in any related image search. Make sure it does not interfere with the rate that the site will take in loading for content.

• Ensure that your site is secure.

Most e-commerce platforms have the HTTPS user encryption for safety. Apart from security it also provides Google with a ranking signal.

• Build Inbound Links That Are Deep.

One should focus on obtaining links that redirect the users to further pages that are on the site.

• Scan Your Pages Regularly For Any Errors.

The E-commerce pages have huge numbers of pages and can easily grow wildly fast. You should regularly check your pages and ensure that none of them is generating any 404 errors.

• Build Urls That Have Relevant Titles

Every URL that you create should be related to the products in the page, also to key optimization.

• Use Meta-Descriptions That Are Catchy For The Products.

The meta-description usually appears as a text below the hyper-link. You can utilize this to benefit you by writing copies for the products’ descriptions.

• The Internal Search Function Of Your Site Should Be Optimized.

In order to have numerous users, refine the internal function during searching which then scours your site, providing results that are relevant. There are unique challenges for e-commerce sites but with the strategies in mind, e-commerce SEO becomes less difficult.

If you follow these strategies, you will get huge amount of organic traffic to your eCommerce site on a daily basis. The more traffic your site generates the more sale you will get. It’s a simple method to increase your sales!