If you are not blogging for your website yet, then you are leaving a huge chunk of an online presence. Let’s talk about some facts about why you should have a blog for your website.
Business websites that blog attract over 55% more visitors. Likewise, B2C websites that do blogging generate over 88% leads per month whereas B2B websites generate over 67% leads per month. While considering these facts, you can easily analyze how a blog can vividly assist your business in attracting new customers.
For the past few years, blogging has increasingly been using by the businesses. Here, we will discuss some lucrative reasons that may instigate you towards blogging.
Drives Traffic & Leads to Your Business
How does blogging drive sales or traffic? May be at this point you are thinking if blogging is so powerful then how it works?
Blogging is not a rocket science; its phenomenon is very easy to understand.
It starts with a problem that your target audience actually faces. You may know that people prefers to do search on internet if they run with a problem. Suppose, your target audience searches terms like how do I, where can I find, what is etc.? In this response, search engines like Google discovers your blog posts that target particular keyword search terms (long-tail keywords that encounter with low competition). In result, searchers introduce with a service or a product that straightaway solves their problem. In this way, they probably make the purchase decision.
Builds Your Business Credibility
If you want to increase credibility of your business, particularly brand then blogging will be the best choice. Just ensure that your business blog would have an insightful, well-written, and meaningful content that greatly coincides with the readers’ interests and preference.
Last but not the least; try to be a thought leader that offers intelligent solutions to their customers’ problems.
Best for Your Business Customer Service
Customer service is not an issue anymore. Blogs offer you a regular communication platform where you can get feedback (either positive or negative) from your customers. For instance, customers can comment or tweet on your blog post. In this way, you can have an idea how does a customer think about your company or a product.
Besides, you can effortlessly solve the customers’ problems and queries regarding any product or service in a few minutes.
Best Tactic for Your SEO Strategy
If you are creating high quality and attention-grabbing contents, then other web users can connect (on their blogs as well as websites) to your blog posts. If you have more links, then you will have more visibility on search engine. And the more visibility on search engines makes it easier for the web users to search your business.
Moz is a SEO consulting company that effectively integrates a blog (main site navigation) in its website. If you visit their blog page, you will see a number of well-organized as well as well-written articles on online marketing. While reading you may develop an idea, this website is rarely promoting its services hence; it tries to prove itself a thought leader in SEO industry. Overall, it attracts readers in masses that boost the SEO performance.
There are tons of benefits of blogging that I can’t finish by writing. I tried to give you some very basic ideas on why you should be blogging for your website or business. I know in your mind, you too have some suggestions on necessity of blogging. Please feel free to share those suggestions via comments. Thanks!