Hiring an SEO agency is not an easy job rather it poses a challenge for website owners. Choosing a wrong SEO agency may ruin your time, money, and site reputation. Anyhow, if you want to make your website search engine friendly while improving your website ranking, then hire a right SEO agency.
Here are some steps that can assist you in selecting the right SEO agency for your website.
Prior hiring an SEO agency, you will have to do research first. For instance, you can research regarding the overall process of SEO campaign as what can or cannot be achieved with an appropriate SEO campaign. Educating yourself regarding SEO will assist you to weed out the unethical companies that do not understand the SEO standards of search engines. For instance, some unethical SEO agencies use unfair means to increase the website rankings.
Thorough Background Checking
After educating yourself regarding SEO, it is a time to develop an understanding of industry standards while checking a few SEO agencies. At the meanwhile, you must do a detail background checking on a few factors including agency’s experience, ranking, SEO techniques (white hat or black hat) etc. Let’s discuss these factors one by one.
• Ensure that the SEO agency must has a high level of experience (5-10 years) and understands the search engine standards. Besides, the hiring SEO agency must be adaptable to the search engine changes including algorithm, tools, channels etc.
• Make sure that the SEO agency has high ranking on search engine results as if it does not has high ranking then how you can expect it to increase your website ranking.
• Check case studies and testimonials of the hiring SEO agency to analyze its performance.
• Confirm that the SEO Company properly uses white hat techniques instead of black hat techniques as these techniques can ban your website in long run. You can straightforwardly ask from SEO agency about the using of black hat techniques for your website. If they say yes, then run away.
Set Up a Proper Internal Communication Platform
After conducting the background checking, it is a great idea to set up a proper internal communication platform that communicates or contacts with the hiring SEO agency. By setting up a proper communication structure, you can save time and money and in turn, avoid frustration. For instance, you will select your firms point of contact for contacting with the SEO agency. After that, you can involve a few employees (web designer, programmer, server admin etc.) who contact with the SEO agency and speed up the process of SEO.
Estimate your budget
After setting up a proper internal structure, you will estimate budget spending that would require in hiring an SEO agency. The best way to estimate budget is to set a price range rather than analyzing a fixed budget price. With this idea, you can fix and prioritize your website needs with the hired SEO agency. For instance, the hired SEO agency can offer an SEO package within your budget range. Overall, with a clear budget range, you can definitely achieve your SEO website goals.
Well, these steps are primarily essential for selecting the right SEO agency, but believe me or not, no one can guarantee you #1 ranking on Google. SEO agency can try to manipulate search engine results to bring your website ranking up to the top, but there is no guarantee that it will happen in a certain period for high competitive keywords. SEO is a continuous and well governed process that probably takes time. So, you must have patience if you want to deploy the right SEO agency as the patience will definitely result in good ranking of your website.
Alongside, you must aware of the SEO companies that promise you the #1 ranking on SEO within the short time. Because they must use the negative ways to boost your website’s SEO. Like, they can use own shadow domains (channel users to your website through deceptive redirects), puts your website links to their other clients’ doorway pages, sell your website keywords in the address bar (address bar keywords does not differentiate between ads and actual search engine results), gets traffic to your website through spyware or fake search engines.
If you follow above steps, I believe you will pick up right SEO agency for your business. I wish you best of luck on hiring SEO agency for your business.