Is SEO dead? Nowadays, it is a general query within the digital marketing world.
If your business largely depends on a robust online customer base, then you must be adaptable to SEO changes. It is unquestionable that SEO ranking settings are probably changing.
Google is adopting a hard-hitting approach. If you are generating a poor quality content, building shady links and ignoring blogging and social connection for your business website, you are in a wrong direction. For these mistakes, your website would be penalized by search engines. So, leave your past behind and think about your business future. Because, these mistakes may hurt your business now.
SEO Ranking Strategy
Today, Google considers different elements to give a high ranking in the search results. So, an effective SEO ranking strategy incorporates various elements including quality content, guest blogging, social media integration, link building, and mobile optimization.
Well, if you want a prosperous business in 2015, you must adjust your SEO ranking strategy according to the requirements of a search engine. Here is a closer look at current SEO trends, which will perhaps figure out your business success.
Create Quality Content for Your Website
Search engines (Google, Bing, Yahoo etc.) love content that is relevant, fresh, timely, and influential. That’s why, content is king for search engines. Creating quality content not only ranks keywords, but also somewhat educates consumers while giving a positive user experience.
One of the biggest challenge of current SEO is to create the relevant content that purposefully relates to your business.
Cheers! There is no need to worry about; this challenge can overcome. You would only create the website content around the keywords of your business and main topics. In other words, you would create search friendly and compelling content that go a long way helps searchers to find your website conveniently. You will have to start with a list of relevant keywords (that relates with your products, services, business, and target location) to create search friendly content.
Further, you can populate your website pages with metadata along with significant keywords as well as accurate descriptions of website content. This tactic would definitely improve how speedily Google would match your website content with localized & particular searches while increasing your website ranking on organic search results.
Do Guest Blogging for Your Website
You can opt for guest blogging as a SEO tactic if you want to build inbound links and to drive traffic to your website. Though, there are a number of reports (Google memo) have been outspread as guest blogging is no longer a reliable SEO tactic.
Hence, I agree to somewhat that, if guest blogging has not taken in the right context it does not work effectively. For instance, Google has warned not to post blog content on low quality websites. While doing so, you can generate spam links, which do not work in the long run and end the purpose of guest blogging.
Overall, if you consider the guidelines of search engine (Google) regarding guest blogging, you can effectively use this tactic for high-quality SEO. Let’s have a look on these guidelines.
• Post only on relevant and high quality websites: If you want to use guest blogging as an effective SEO tactic, then post only on high-quality and expert websites. In addition, you must also consider the relevancy of the websites. For instance, if you are running a technology or telecommunication business, then Mashable tech section would be the best guest blogging website for you as it publishes content regarding technology and social media.
• Contribute a high quality and unique content: You must publish original and relevant content on guest blogging sites that show a super value for your target audience. In this way, you can definitely resonate with the search engine standards about guest blogging.
• Link valuable references and resources: Throughout the blog content, try to give meaningful insights on a blog topic. Hence, you can link your website to the blog content when it is necessary and when you want to introduce yourself as a guest blogger. Adding approximately 3-5 links is an effective tactic to boost the SEO of your website.
Develop Social Media Presence for Your Website
Modern SEO does not complete until you develop a social media presence for your website. So, you need to develop a social media presence on successful social media sites (Facebook, Twitter, Google+, LinkedIn, Tumblr etc.). While doing so, you can increase SEO of your website.
Confused, how it works? Let me clear you.
Very simple, when you create social media presence on social media sites, you automatically increase the amount of your business information. Consumers on social media sites can find that business information when they search. That’s why, social signals to a large extent impact how search engines crawl and index your website against the search keyword terms by searchers. So, search engines give high rankings to websites in organic results if they find a high level of social presence.
But you will have to make sure that these social pages are optimized as well as active for search. Optimized and active pages easily appear in organic results against the keywords. Besides, you have to link your business social pages to your website so that users can easily find your website.
Interlink and Cross-link Your Website
Interlinking and cross-linking (this post can be an example) is another successful SEO tactic that increase visit duration and page visits, and alternatively decrease bounce rate. Despite the fact that you can use several types of interlinks (footer links, navigation links, sidebar etc.), but contextual links (that lies within text body) would be the ideal selection to increase your product pages ranking.
While following this strategy, you have to create links within your blog posts or articles. Hence, these links assist websites to gain high rankings by Google on organic search results. Alongside, cross-linking helps visitors to read the relevant content that may assist them in solving their problems.
Contribute in Niche Forums or Create a Forum for Your Business!
In our previous post, we discussed why you should have a blog for your business. In this post, we want to discuss the importance of forum. Niche forums play an essential role from both SEO and Traffic angles. You can gain referral traffic to your website – simply, you have to contribute in niche forums by helping other forum members to find a solution of their problems. In this way, you can build a community in forum(s) and that community can get your business information from signature links or your profile. Contrary, if you do not wish to contribute and try to get as many back links as possible by posting irrelevant, unwanted, silly and Q&A type contents, you can be banned from those forums. Such behaviors will force forum webmaster(s) to ban your IP address – meaning you can’t log in or register from that IP address to that forum. Moreover, your email address along with IP address might be listed in “Stop Forum Spam” (they list well-known blog and forum spammers). So, I suggest you to contribute in niche forums in a meaningful way.
Quick sprout is a popular SEO Blog that proves a perfect example of SEO ranking strategy. They are using cross-linking, inter-linking tactics to rank their web pages in search engines. They have been in the SEO business for more than 8 years and their ROI mainly come from their blog.
I am sure there are many SEO Ranking Strategies that I didn’t cover in this post. It’s because I want to hear from you about those SEO Ranking Strategies. So please share your SEO Ranking Strategies through comments.