So, your website or your employer’s website is facing high bounce rate issue. That’s why you are here. I have often heard the following buzzes, may be you have heard them too:
- How to reduce bounce rate of my website?
- How to reduce bounce rate of a site?
- Reasons behind high bounce rate?
- Bounce rate of my website is too high
- Why my website is having high bounce rate?
- How to prevent high bounce rate of a website?
- Major reasons of high bounce rate
- Top reasons for high bounce rate of a website
- Reasons of high bounce rate
- 9 reasons your website can have a high bounce rate
But believe me, there are some blogs and websites too which are having 0.00% bounce rate! Don’t believe me? Okay, take a look at the following picture:
SEO webmasters always try to lower down the bounce rate of the website. But, achieving 0.0% bounce rate is not that easy (you don’t have to try to get a bounce rate of 0.00%, bounce rate below 20% is considered as good. Important fact we all need to consider is ROI or Goals or Conversions. I will create a new tutorial on these later). You will get many webmasters saying that, “It is not normal to have 0.0% bounce rate. There might be some Google Analytics error or may be there is no traffic, etc”. But I say, it is possible. If you target right visitors for your website and organize your contents very carefully, then it is very much possible.
Please read the followings very carefully. If you take following steps seriously and follow these instructions, then you might not get 0.0% bounce rate for your website, but you can definitely lower down your website’s high bounce rate issue.
1. Remove some advertisements from your website or adjust it to the right place:
New webmasters often do this mistake. They just want some hard cash from Google Adsense or want to sell their products as quickly as possible because they have just learned “How to earn money online”. So, they place advertisements in most inappropriate locations. They place advertisements where they should write down some features or important parts of the content. So, don’t follow those webmasters. Think about your visitors first, then think about advertisements or affiliate programs. What will happen if new visitors come to your website and get bunch of advertisements and leave at once and never come back? You will get nothing from those visitors as you gave them a bad feeling about your website. They might also tell their friends not to visit your website as it seems like junk!!
So, please remove some advertisements from your website. You should have maximum of 3 advertisements and those advertisements should be placed in sidebar or footer or in appropriate position. I don’t suggest webmaster to add advertisement under website banner or header location though they expose more clearly to visitors. When your website gets bigger and have huge number of returning visitors on a daily basis, then you might add more advertisements, but don’t place 10-12 advertisements for new websites.
2. Try to add images into the content and make them SEO friendly
People have the tendency to click on images. Images should be attractive and clean and must have the ability to attract visitors attention. So use all necessary image attributes like title, width, height, alt, etc. img alt plays very important role in SEO as alt is the only attribute which tells search engine bots about the image. To reduce your website bounce rate, you should link images and make sure that they open in new tabs.
3. Add link to your content keyword
I am going to explain it with this content. I target this sentence: How to reduce high bounce rate of a website. So I added the URL of this content around this sentence. When you click on How to reduce high bounce rate of a website, you are actually re-visiting this page with a new tab and in this way you have visited same page for twice and thus this content doesn’t have any bounce rate from you! But remember, you don’t have to follow this technique (Google says it is not SEO friendly!) as I shared this technique to give you a better idea on anchor text/content targeted keywords linking. Moreover, don’t add links in non-targeted keywords. Add links only to that specific keywords which are describing the full content. But don’t add links for more than twice.
4. Load time matters
Load time of a web page or website really matters. Most of the people just leave those web pages which take more than 10 seconds to load. So check your web page/website load time. You can test it via tools.pingdom.com or you can check it via Google Analytics->Content->Site Speed
If your website load time is over 10 seconds, then remove unwanted scripts or if you are on shared/free hosting service with huge incoming traffic, then it is time to go with VPS or Cloud solutions.
5. Pop Ups
Another unwanted thing for visitors is Pop Up Notification. Pop Up notification is really annoying for me and I never fill up any kind of form through pop up notification. I just simply close that down. I believe most of the internet surfers do the same thing. Suppose you are reading one of the most important thing in a website and suddenly get a subscription notification from nowhere. What will you do then? You will close that pop up message right? So don’t expect your visitors will do the opposite for such notification.
6. Font color and Body background color
Choosing right background and font color is really important for webmasters. If you pick up red or black as background color for your website, then you are doing wrong. Readers can’t read articles for so long if background color is very bright. So choose light background color instead of bright. Our blog is an example of good background and font color. Do you get headache by reading articles here? 🙂
7. Different layout for Mobile Visitors
The number of mobile internet users is increasing day by day. It is expected that within 2018, there will be more mobile internet users than desktop users. So, if you are really serious with your website and want to reduce bounce rate, then you should implement a different layout of your website for mobile visitors. If you have wordpress blog, then you can get free plugin like “Mobile Detector” which can detect mobile devices and show mobile versions of your website to mobile users.
Finally, if your website/web page loading is fast with good background and font color, and you add link to your targeted keywords, and you place link to your content images, and no pop ups, and set advertisements in right places, and have different website layout for mobile and desktop users, then surely your website bounce rate will start decreasing. Organize your website contents by reviewing above steps and get back to us with positive or negative reply. I have personally tested it and got good result. I believe you will get the same result from your end if you follow above tips.